According to a survey by Lao Dong on real estate sales channels, recently, land plots in many suburban areas of Hanoi have appeared in the situation of loss-cutting sales.
For example, a 100m2 land plot on DH09 road, Phu Cat commune (formerly belonging to Quoc Oai district) is being offered for sale at a loss of 400 million VND, at a price of 2.2 billion VND, equivalent to 22 million VND/m2. This price is significantly lower than the peak of 36 million VND/m2 recorded in June 2025.
Also in Phu Cat commune, a 100m2 land plot near National Highway 21 is also being offered for sale at a loss of 3.2 billion VND, equivalent to 32 million VND/m2. According to data from Batdongsan.com.vn, land plot prices in this area have decreased by 12.1% in the past year.
In Ha Bang commune (formerly Thach That district), a 450m2 land plot in Linh Son village is being offered for sale at 16 billion VND, equivalent to 35.56 million VND/m2. This price has decreased compared to the peak of 37 million VND/m2 recorded in March 2026.
Also in Ha Bang commune, a 120m2 land plot is being offered for sale at 4.2 billion VND, equivalent to 35 million VND/m2, significantly lower than the peak of 49 million VND/m2 in May 2025.
Mr. Phan Trong Loan - land broker in Hanoi - said that the market currently does not record a strong upward or downward trend but mainly goes sideways. According to him, in some areas such as An Khanh or Duong Noi, the price level is still maintained at a high level compared to before. However, those who urgently need money are forced to reduce prices to sell, while land owners who are not under financial pressure still maintain the offered price.
Mr. Loan said that interest rate pressure is also one of the reasons why many investors using financial leverage have to bring products to the market and accept price reductions to recover capital.
Ms. Do Thi Ngoc Anh - Senior Business Manager of Batdongsan. com. vn said that the land plot segment has high sensitivity to macroeconomic factors. According to her, in the past 3 years, whenever information about planning, geographical merger or new policies appears, the level of interest in land plots usually increases. Conversely, when information such as interest rate pressure, tax policy or geopolitical fluctuations appears, the demand for searching and trading decreases accordingly.
Despite fluctuations in interest and liquidity, the general level of land plot prices tends to be more stable. In the past 3 years, prices have mainly remained unchanged, with few clear downward adjustments recorded, reflecting that sellers' expectations are still high while buyers are increasingly cautious.
Ms. Pham Thi Mien - Deputy Director of the Vietnam Real Estate Market Assessment Research Institute (VARS IRE) said that after a period of quite hot growth, the land plot market has recently shown signs of stagnation. Along with that, the market recorded some cases of selling at cut-loss prices. However, according to Ms. Mien, the cut-loss rate is not too large and in fact, many cases are not selling below cost but mainly reducing the expected profit.
According to Ms. Mien, this phenomenon stems from many reasons. First of all, land plot prices have increased sharply for a long time before, pushing the price level to a high level compared to the actual affordability of the market. Besides, in the general context of the real estate market, not only land plots but also many other segments are showing signs of stagnation as interest rates increase, making investors and customers more cautious, spending more time observing before depositing money.
