Pioneer in exploiting branded real estate
The concept of branded real estate began to take shape and become popular from mid-2021 when Masterise Homes first brought branded real estate products "to the streets" in Vietnam.
The strategic and long-term cooperation between Masterise Homes and Marriott International, the largest hotel group in the world, has maximized the strengths and experience of both parties, jointly creating the first Branded Residences project in Vietnam and the largest Branded Residence project in the world under the Marriott brand. Based on the Ba Son heritage, Masterise Homes has created the "largest Marriott branded real estate complex in the world", becoming one of nearly 130 branded real estate projects with 16 different brands in 46 countries and territories that Marriott is managing and operating.
At the end of 2023, the Marriott Residences branded apartment complex at the Lake building of Grand Marina, Saigon was officially opened, marking the appearance of the first Marriott Residences branded apartment complex in Vietnam. This is a highlight for the Vietnamese real estate market in particular and for the regional market in general, and puts Vietnam on the world branded real estate map.
Then, in May 2024, this developer opened The Ritz - Carlton Residences, Hanoi at 22-24 Hang Bai Street, Hoan Kiem District, Hanoi, marking the appearance of this legendary brand in Vietnam.
Building international, elite communities
If residents in branded real estate projects experience and enjoy life with services from Marriott International, residents in luxury apartment projects are also served with worthy experiences from Masterise Property Management in addition to sophisticated living spaces with countless amenities provided according to different needs and ages.
Here, residents are not only taken care of in their daily lives but also connected with each other through regular events, special festivals, and competitions. Each generation, especially children, finds activities suitable for them, from swimming competitions for young residents to outdoor movie screenings for families… All of which create modern, close-knit communities.
Mr. Tien, 32 years old, a financial consultant, and his wife decided to choose Masteri Centre Point as their family's home from the end of 2023 after more than a year of researching many projects in Ho Chi Minh City. According to Mr. Tien, Masteri Centre Point (Thu Duc City) scores with its private compound utility system, convenient location, and civilized living environment. The apartment complex meets both the family's living and relaxation needs.
For Ms. Xuan’s family, she initially chose to become a resident at Masteri West Heights (Hanoi) because of its cool green space and open view. Now, she is completely satisfied because she has chosen a satisfactory place to live, with enough amenities and diverse activities for her children to experience, connect with nature and neighbors through diverse activities organized by the management board.
Reputation and solid legal foundation
Considered an international real estate developer with high-end projects, Masterise Homes not only leaves its mark with quality products and professional services, but more importantly, with solid legality and transparency in its projects when continuously handing over pink books, the highest legal documents, to residents in the projects just a short time after handover.
Mr. Tuong Duy (resident of Lumiere riverside - HCMC) was surprised to receive the pink book very early: "My family is very happy and honored to be among the first residents to receive the book. After only four months of submitting the application to receive the book, I received the book in my hand, very happy."
The pink book not only ensures the legal ownership of the homeowners, but also affirms the solid legality and value of the project, as well as the reputation of the project developer. After only six months of handover, residents at the Marriott branded apartment complex, Lake building, Grand Marina, Saigon have also received the first pink books, contributing to increasing the sustainable asset value of the branded apartments here.
This helps residents living in projects developed by Masterise Homes not only enjoy a full life, but also feel secure about the value of their property.
Creativity in community activities
Not only creating unique projects that leave a strong impression on customers and the market; Masterise's professionalism and creativity are also strongly promoted in community support activities through partnership cooperation activities.
For example, the zero-emission toilet initiative at a school in Soc Trang under the "Innovation for Children - Future Changing Initiative" program implemented by UNICEF and Masterise Group has become one of the typical examples of ESG practice.
In addition, the program has successfully tested and deployed climate-resilient WASH technology in schools and localities affected by climate change; tested innovative education methods through technology (STEM) and training programs on personal hygiene and WASH services in schools and communities...
At the same time, over the years, thousands of Great Solidarity houses have also been supported to be built and given to people across provinces and cities, especially those in difficult mountainous areas, through cooperation programs between Masterise and the Central Committee of the Vietnam Fatherland Front.
“Over the past 10 years, Masterise has been steadfast in its vision, direction and commitment to creating high-end real estate products, constantly improving the living standards of residents, shaping market standards and striving for the goal of bringing positive impacts to society and people. These will continue to be our commitments in the next journey”, shared a representative of Masterise Homes.
