According to a survey by Lao Dong on real estate sales channels, recently, land plots in many suburban areas of Hanoi have appeared in the situation of selling at a loss of up to 400 million VND. In many areas such as Phu Cat commune, Ha Bang commune, Dong Anh commune, land plot prices have decreased from 11 - 31% compared to the same period last year.
Data from the technology platform Batdongsan. com. vn shows that the average asking price of land plots in the first quarter of 2026 decreased by 4% compared to the end of 2025. The level of interest in land plots in Hanoi decreased sharply by about 23% compared to the end of 2025.
Explaining this situation, Ms. Pham Thi Mien - Deputy Director of the Vietnam Real Estate Market Assessment Research Institute (VARS IRE) - said that after a period of quite hot growth, the land plot market has recently shown signs of stagnation. Along with that, the market recorded some cases of loss-cutting sales.
However, according to Ms. Mien, the loss-cutting ratio is not too large and in fact, in many cases it is not selling below cost but mainly reducing the expected profit.
According to Ms. Mien, this phenomenon stems from many reasons. First of all, land plot prices have increased sharply for a long time before, pushing the price level to a high level compared to the actual affordability of the market. Besides, in the general context of the real estate market, not only land plots but also many other segments are showing signs of stagnation as interest rates increase, making investors and customers more cautious, spending more time observing before depositing money.
Another reason is that investment trends are changing. Investors are currently prioritizing segments with real housing needs and can soon put them into operation to create cash flow. Meanwhile, land plots do not belong to this product group but mainly rely on expectations of price increases in the medium and long term. This is also the reason why the land plot segment has reduced its attractiveness compared to before.
Regulations related to limiting land subdivision and sale in some localities also contribute to narrowing supply and reducing the heat of the land plot market compared to previous periods.
Regarding price developments, Ms. Mien said that the land plot market currently does not have a common scenario for all regions. Many localities are promoting public investment capital disbursement and implementing large-scale transport infrastructure projects. According to her, this is an important driving force to promote the development of the real estate market, in which land plots are a particularly sensitive segment to planning and infrastructure information.
Therefore, in areas with key traffic projects or strongly invested infrastructure, the land plot market still recorded heat increase and attracted the attention of investors.
Conversely, in areas without synchronous infrastructure or new planning has not appeared, the market is more quiet and prices are decreasing. However, according to Ms. Mien, most of these cases are reduced expected profits, and the actual adjustment is insignificant.
Forecasting from now until the end of the year, Ms. Mien said that land plots are still the segment that receives a lot of attention from investors, especially in the context that traffic infrastructure projects continue to be promoted. Accordingly, the general level of land plot prices tends to be sideways, difficult to decrease deeply. Especially in areas with key infrastructure projects, land plot prices are still likely to continue to increase in the coming time.
