This impressive achievement once again affirms Masterise Homes' global capacity and pioneering vision of applying international standards in developing projects. This is also a testament to the commitment of the international brand real estate developer on the journey to create iconic works, bringing outstanding value to each product and service, worthy experiences to customers, contributing to creating sustainable values for the Vietnamese and international real estate markets.
Born in the early 1990s, IPA was the most prestigious real estate award in the world, like "grammy of the global real estate industry". With a scale spread throughout Asia - Pacific, Europe, America and the Middle East, IPA brings together the best projects on the planet, from planning, architecture, quality, sustainable development, to marketing strategy, strictly assessed by the Council of more than 100 independent international experts, approved in London through many selection rounds. It is this strictness that makes the awards from IPA a global measure for the capacity and stature of international real estate developers.
It can be seen that the "double" victory right in the first time attending the IPA is a clear testament to the international capacity and the sustainable urban development vision of Masterise Homes, through the typical project The Global City. The symbolic urban area from Masterise Homes impresses the IPA jury because the master plan has a long -term vision and a complex design inspired by the philosophy of human life, where people are the center of all connections. Specifically, under the design of the famous architectural design unit from the UK - Foster+Partners, The Global City has the appearance of a vivid and colorful urban area, on par with the famous downtown in the world.
At The Global City, humans are subject to the subject in the relationship between space and living values. The overall planning of the project is also therefore maximizing the ability to enhance the connection between people and nature, people and people and each person with the body. This is expressed through the 15 -minute connection principle: No matter where you are in the urban area, you can access utilities, services ... within 15 minutes.
At The Global City, the Biophilia philosophy does not stop at landscape design, but has become the breath of the entire urban area - present through 2km of canals with 450,000m2 of green space and water surface, creating a balance between architecture and landscape, between amenities and emotions in the daily life of residents. Not to mention, a comprehensive utility ecosystem - from trade, education, healthcare, cuisine to a series of international cultural and artistic events - not only serves the needs of life, but also nurtures a dynamic and connected community.
In addition to applying sustainable development standards in design and construction such as optimizing ventilation, natural light, and environmentally friendly materials, The Global City also refines the quintessence of architectural details imbued with local identity, thereby breathing the soul of Vietnamese streets into modern urban areas. This harmony, the spirit of harmony between tradition and modernity, nature and people, this unique convenience and emotion is also the urban development trend in many countries around the world today.
Sharing her pride in The Global City's "powerful" victory in her first time attending IPA, Ms. Thi Anh Dao, Marketing Director of Masterise Group, said: "This success is a meaningful recognition from the international community, and at the same time a convincing testament to the global capacity and sustainable development vision of the international-class real estate developer Masterise Homes. This is not only a milestone of pride, but also a motivation for us to continue to commit to creating branded living spaces according to global standards, which have always been consistently implemented from The Global City to all projects in our portfolio.
Not stopping at The Global City, the project has just been honored by IPA, Masterise Homes' international brand project portfolio - from Grand Marina, Saigon, The Grand Hanoi, The Rivus villa complex, to projects in the Masteri Collection or Lumiere Series collection - are all clear evidence of a methodical real estate development strategy, steadfastly pursuing global standards. This sustainable development strategy has helped Masterise Homes affirm its position as an international-class branded real estate developer, contributing to enhancing the appearance of Vietnamese urban areas on the world real estate map.
