According to Savills, the Hanoi apartment market continues to show strong resilience in 2025, supported by improved infrastructure, planning reforms and large demand.
In the third quarter of 2025, new supply reached 6,300 units, down slightly compared to the previous quarter but increasing year-on-year. The number of apartments sold reached 7,300, an increase quarter-on-quarter and year-on-year.
Savills said that the new supply has an absorption rate of over 80%, surpassing the whole market in terms of absorption rate. This reflects buyers' preferences for newly launched projects, often with beautiful locations, reputable investors, full legal documents, modern designs, better utilities and more flexible payment policies.
Many new projects are concentrated in the A-class segment with good liquidity. Savills' preliminary research shows that approved projects, in addition to large urban areas, have recently had positive signals, with the number of apartments sold increasing significantly compared to the previous period.
Many new projects are still concentrated in the A-class segment, located in prime locations, causing the primary selling price on the market to be at an average of over 100 million VND/m2.
Ms. Do Thi Thu Hang, Senior Director, Research & Consulting Department, Savills Hanoi, said: "The Class A and Class B apartment segment still records good liquidity. The new supply launched in the third quarter of 2025 reached about 6,300 units, with an absorption rate of up to 81%, a positive figure showing that real housing and investment demand remains stable. If we include the whole market, including inventory, the absorption rate also reaches about 64%, showing a clear recovery trend".
Ms. Hang predicts that in the fourth quarter, the market will welcome a new supply of 8,900 units, mainly class B apartments, and it is expected that from 2026 onwards the supply will be more abundant.
According to Ms. Do Thi Thu Hang, product lines launched from reputable investors, beautiful locations, and stable legal status will still attract investors, as well as buyers to use. For small product lines or one- and two-bedroom products, it will often attract more buyers.
For the Class C segment, Ms. Hang believes that the imbalance in supply is expected to improve soon thanks to the local government's acceleration of approval and pilot implementation of a number of housing projects in Hanoi as well as promoting infrastructure investment, increasing connectivity and travel capacity between regions in the near future. Some projects have completed legal procedures, are completing product preparation and will soon be launched on the market.
In addition, Hanoi City is accelerating the development of social housing and housing projects for workers to solve limitations in payment capacity and support more open access to housing. If these measures continue to be implemented, we can expect to soon overcome the shortage of affordable housing and social housing - segments that have been scarce for the past time.
