Tiktok has created a "fever" of short videos that makes other major social media platforms want to turn their platforms into Tiktok-like. Meta has done the same with the Reels feature on Facebook and Instagram, and Googles YouTube has also launched Shorts with endless short video streams.
According to the Wall Street Journal, "short video can become a truly engaging and un nay-kyno media type. That is a new way of experiencing society on apps".
Amazon is the latest company in the Big Tech group to "learn" TikTok and launch a new data source with short videos.
The new feature allows users to share videos and photos of their purchases. The new TikTok-style data source for products sold on Amazon is not intended to replace reviews, but to increase reliability with more attractive images.
According to a report by the Wall Street Journal, the feature was leaked by Israeli AI company Watchful Technologies Ltd, and has been internally tested among Amazon employees for some time.
Amazon calls its TikTok-style product data source inspire and has placed it as a diamond accessory on the app's home screen.
Currently, the data source for short videos is mainly static images that can be liked, shared or have direct links to the purchase page. However, the number of videos posted on the Amazon inspire platform is increasing. The company seems to be clearly demonstrating its goal of creating another, more suitable version of TikTok to attract the younger generation of consumers.
An Amazon spokesperson replied that the giant is "continuously testing new features to make customers' lives a little easier," so it remains unknown whether inspire will pass the review.
TikTok is the most downloaded application in 2021. According to a survey by Pew reseach, 67% of US users aged 13 to 17 are using the application from China.
In fact, Meta and Google have also had certain successes when imitating TikTok. In the first quarter financial report of 2022, Meta CEO Mark Zuckerberg said Reels is the company's fastest growing feature. In June, Google also said that more than 1.5 billion users are using Shorts per month.
