According to Bloomberg on July 3, Apple has decided to choose App Store Director Phil Schiller to represent the apple company on the OpenAI nonprofit council.
Mr. Schiller will take on the role of observer, meaning he can attend board meetings but does not have the right to vote or perform the position of director at OpenAI.
Goal of integrating ChatGPT into apple products
Joining the Board of Directors of OpenAI will give Phil Schiller a deeper access to the organization's internal operations. This is especially important as Apple is planning to integrate ChatGPT into iOS and macOS platforms later this year, allowing Siri virtual assistant powered by ChatGPT's AI, thereby performing higher-level queries when users allow it.
According to the report, no amount of money or payment level has been determined in this partnership. However, Apple is expected to receive a percentage commission from ChatGPT registered accounts on their products in the future. This shows that Apple is not only eager to learn but also sees the economic potential of cooperation with OpenAI.
The appointment of Phil Schiller as an observer on the Board of Directors of OpenAI shows that Apple is very serious about collaborating and developing artificial intelligence.
Although he does not have the right to vote, Mr. Schiller's presence in important meetings will help Apple inspectors to promptly grasp OpenAI's trends and strategic decisions. This could help Apple adjust and develop its products to make the most of advanced AI technology from ChatGPT.
Competition and complexity in cooperation
Last year, Microsoft also joined the OpenAI control panel as a non-voting observer like Apple today. The presence of both Apple and Microsoft on the Board of Directors of OpenAI could create complexity in discussions and strategic decisions.
However, this also means that OpenAI is attracting attention from the world's leading technology companies, showing the importance and great potential of this organization in general and ChatGPT in particular.
It is rare for Apple executives to sit on the board of directors at companies they work with, Bloomberg said. By joining the Board of Directors of OpenAI, Apple is not only looking to learn but also seeing the economic potential of this partnership.
