In a recent announcement of business results, Mr. Kevan Parekh - Apple's CFO revealed that the company will not launch any more Mac models in the rest of 2025.
For the Mac line, its important to remember that last year we launched the MacBook Pro M4, Mac mini, and iMac, so this year its going to be difficult to compare sales, said Mr. Parekh.
This statement is understood that Apple is implicitly confirming that Mac sales in the fourth quarter of 2025 are unlikely to increase compared to the same period last year, because this year there are almost no new products to boost sales.
Earlier this month, Apple only updated the lowest version of its 14-inch MacBook Pro with the M5 chip, while the MacBook Pro models equipped with the M5 Pro and M5 Max, along with Mac mini and iMac, have not been upgraded.
According to updated information, MacBook Pro models using M5 Pro and M5 Max chips will be launched in 2026. Similarly, Mac mini and iMac using the M5 chip are also expected to launch next year, along with MacBook Air, Mac Studio and Mac Pro.
Thus, after completing the M5 chip upgrade cycle for some devices, Apple seems to be "taking a break" to prepare for a series of major products in 2026.
Analysts say this is a strategic move, giving the company more time to optimize the M5 Pro, M5 Max and M6 chips, while restructuring the Mac portfolio to increase the appeal of strong competition from competitors.
