Continuing the achievements of 2024, right from the beginning of 2025, the Editorial Board of Lao Dong Newspaper has set out a plan and goal to continue deep digital transformation in the editorial office. In which, the focus is on applying artificial intelligence (AI) to all activities. Many professional exchanges on AI in journalism organized by the Journalists Association of Lao Dong Newspaper in the past year have attracted the participation of a large number of officials, reporters, and editors of the newspaper. Practical training sessions have helped officials, reporters, and editors use AI more effectively and substantively.
Currently, Lao Dong Newspaper reporters have proficiently used AI in supporting professional work such as: Translating between different text and language formats; Supporting reporters to set headlines, SEO, tag articles; Supporting searching, compiling, analyzing press data; Building outlines, production scripts for articles, series of articles; Supporting reporters to implement Infographics and produce many different multimedia product formats,... With the support of AI, Lao Dong Newspaper reporters now have time to fully focus on creating journalistic works, reducing simple, repetitive tasks.
Regarding the editorial office, the Editorial Board of the newspaper directs the widespread application of AI in management activities. Including the management of newspaper documents and materials; Managing and evaluating personnel of departments/boards and the entire editorial office; Developing outlines and operating plans for programs organized by the newspaper. With the support of AI, the newspaper has more suggestions to implement many programs and events organized by the newspaper, helping to achieve maximum communication efficiency. With the support of AI, the work of evaluating the effectiveness of work of newspaper reporters is carried out comprehensively and continuously, contributing to effectively supporting reporters in professional activities.
In addition to strongly applying AI to the editorial office's operations and the professional work of reporters, in the past year, Lao Dong Newspaper continued to invest in strongly developing content on digital platforms and social networks. With Lao Dong Electronic Newspaper, Lao Dong Newspaper continues to invest in developing content and form to attract readers. In 2025, Lao Dong Electronic Newspaper grew impressively with 2.16 billion views. This is a fast, stable growth rate and the most outstanding highlight of the year. The newspaper regularly ranks in the top 5 press agencies with the largest traffic in Vietnam (According to statistics from Similar Web).
In addition to the Vietnamese version, the electronic version of Lao Dong Newspaper in English, French, Japanese, Korean, and Spanish languages using AI automatic translation tools has helped the main information flow of the newspaper get closer to international friends. Multimedia content is invested in and produced elaborately and professionally by the newspaper from videos, photos, Podcasts to Visual Story, Interactive, Emagazine,... Many of the newspaper's products have won many high prizes at press award ceremonies of ministries, departments, branches and localities. In the past year, the newspaper won 27 press awards, including 03 National Press Awards; 01 National Press Award on anti-corruption; 01 Golden Hammer and Sickle Award; 22 ministerial and sectoral awards. Lao Dong Newspaper reporters also won 23 international photo awards. The above achievements have affirmed the high quality of content and rich forms of expression of the team of Lao Dong Newspaper reporters in the digital environment.
Also in the past year, the development of content on the newspaper's social networking (SNS) platforms continued to be focused on. The newspaper's SNS channels such as Youtube, Tiktok, Facebook continued to make breakthroughs in the number of views and followers. Many newspaper products on social networks were posted early and promptly according to the current affairs have received great attention and sharing from readers. Many videos trending search have contributed to orienting user information on social networks, helping users stay away from fake and unique news in cyberspace. Especially in 2025, the newspaper's Youtube channel surpassed the 1 million registration milestone, thereby achieving the Youtube gold button. This is the result of the efforts of Lao Dong Newspaper in strengthening the presence of the "Lao Dong Newspaper" brand in all means and mass media platforms.
In 2026, all officials, reporters, and editors of the newspaper continue to set a goal to lead the central press bloc in digital transformation; further improve the quality of content on all platforms and media to be worthy of the trust of readers at home and abroad, being a reputable - fast - strong - professional information address of Vietnamese Revolutionary Journalism.
