According to Canalys's preliminary estimate, the global smartphone market decreased slightly in the second quarter of 2025, compared to the same period last year in the context of consumer caution, along with fluctuations in the global macro economy.
Samsung accounted for the highest market share in the second quarter of this year with 19,9% market share. Following the Korean company are Apple (16%), Xiaomi (15%), Transion (with subsidiaries of Tecno, Infinix and Itel, accounting for 9%)...
However, according to Canalys experts, this is only a preliminary calculation. Official figures may change in the coming days. The market research firm also recognizes that the smartphone market will grow by the end of the year, as this is the period with many shopping festivals.
According to statistics from Counterpoint Research, in the second quarter of 2025, global smartphone sales grew modestly by 2% compared to the same period last year. This increase marks the second consecutive quarter of growth, mainly thanks to the North American, Japanese and European markets.
Samsung is still leading the global market share with 20%, followed by Apple (16%), Xiaomi (14%), Vivo and Oppo in the behind positions. Senior analyst Shilpi Jain shared: Samsung will maintain its leading position in the global smartphone market in the second quarter of 2025, with a growth rate of 8% over the same period last year.
This growth, following the success of the first quarter thanks to the Galaxy S25 series, thanks to the stable performance of mid-range phones in key markets, especially the new A series. The company's foldable screen phones and AI features have helped maintain brand cohesion.
Apple still holds second place with a growth rate of 4% over the same period last year, thanks to strong demand due to the impact of expected tariffs in North America, along with strong performance in India and Japan. The iPhone 16 series, along with the iPhone 15 series, continues to see solid demand, helping Apple maintain competitiveness.
Meanwhile, Xiaomi still maintains a stable growth rate, especially in the Central European and Latin American markets. Continuously upgrading its product portfolio and competitive prices has helped Xiaomi maintain growth momentum.
Vivo and Oppo ranked fourth and fifth respectively, thanks to good sales in the mid-range segment. Both companies have shown signs of recovery in markets such as Latin America, the Middle East and Africa. Oppo made a strong impression with the A5 Pro line, while Vivo was supported by events such as the 618 festival in China and strong mid-range sales in India, led by the Y and T lines.
contractor is the brand with the highest growth rate this quarter, up to 16% over the same period last year thanks to strong demand in India, expansion in the North American market, especially in the prepaid segment and a step forward in the mid-range 5G smartphone segment.
Meanwhile, according to IDC statistics, the number of smartphones shipped in the second quarter of this year reached over 295 million units, an increase of 1% over the same period last year. Samsung is still leading the market share with 58 million units sold. Following them are Apple, Xiaomi, Vivo....
