Da Nang promotes the use of technology in trade promotion

Trần Thi |

According to the Department of Industry and Trade of Da Nang, in recent times, the Department has actively applied information technology platforms to support trade promotion activities in the digital environment.

Da Nang has effectively exploited and operated e-commerce platforms; built an online shopping map; built information systems, data, and databases to serve trade promotion activities (information, wholesale and retail network data; agricultural product management)...

Especially in 2024, training and livestream sales activities coordinated by the Department of Industry and Trade of Da Nang have supported many businesses to reach customers, expand markets and increase revenue rapidly.

To achieve that, the Department of Industry and Trade said that the Trade Promotion Agency has always actively proposed and implemented useful solutions and tools for localities and businesses in deploying and applying the Digital Trade Promotion Management Information System into daily work effectively, promoting the digital transformation process at units.

According to the Department of Industry and Trade, in the current context, the application of information technology in trade promotion is very important. There is a need for digital tools and systems to support state management agencies and industry associations to organize trade promotion and expand trade more effectively.

In particular, the Vietrade CRM system of the Trade Promotion Agency will be a very useful tool for the Department in the coming time; creating conditions for businesses to participate in the trade ecosystem.

From there, businesses can access information and industry data effectively; management agencies and industries will have information related to exhibitions and trade promotion activities quickly and effectively.

Trần Thi
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