At the Google Apps Summit 2025 event that just ended in Ho Chi Minh City on November 12, Mr. Aditya Swamy, CEO of Google Play, Google Asia - Pacific (APAC) revealed 10 top secrets to help developers achieve success in the field of applications in the region.
Use artificial intelligence (AI) to quickly create samples: Take advantage of AI for ancillary tasks. generative AI helps speed up source code review, create initial ideas for images, and test resources - saving developers time for complex tasks.
Personalize the gaming experience with generative AI: Instead of relying only on fixed content, developers can create flexible, real-time-changing games, thereby building a smoother and more vibrant gaming world.
Towards Gen Z: Gen Z is expected to become the group of users with the highest spending by 2030, with a spending rate twice that of other generations, becoming an important growth driver for the gaming industry. To attract them, developers should focus on rewarded experiences in games, as 2/3 of Gen Z are willing to watch more ads to receive rewards.
Ensure sustainable revenue: Do not rely on a single source of revenue. Developers should apply a combined earning model, including In-app purchases and In-app ads to maximize average revenue per user.
Talent management: Developers should take advantage of acceleration and professional training programs to improve their skills in key areas such as game design and global expansion, with many programs such as Think apps, Google apps Summit, apps Academy...
expanding globally, starting from Asia - Pacific: APAC is recognized as the fastest growing region in the world in terms of consumer spending. Therefore, according to Google, developers should choose partners with superior expansion and access, with services such as Google Play or YouTube.
Focus on application and advertising quality: Developers should prioritize a smooth experience and integrated uninterrupted advertising. Tools like AdMob Ad Review Center help automatically eliminate poor quality ads, protect user experience and enhance lifecycle value.
Build a long-term user retention strategy: To achieve sustainable success, developers need to design a clear, attractive development roadmap with an engaging plot, creating new goals for users. equally important, it is necessary to build a regular and attractive update schedule to maintain a dynamic community and generate stable revenue for many months.
Invest in spirituality: To maintain a competitive advantage, developers should prioritize the possession of original intelligence (IP) and creative features, building elements that competitors are unlikely to copy in large numbers.
Protect your investment: Security is a mandatory factor to ensure long-term value from customers. Protect revenue and user base by deploying core security APIs that help detect threats such as code editing or fraud.
