The new feature displays AI-generated product videos and suggests preferential clothing to make it easier for users to experience and choose to buy.
The new feature displays clothing and product suggestions based on personal preferences. Almost all content in the data source can be purchased and is directly linked to the supplier.
This data source uses AI-generated videos of real-life products. The system determines users' style through the choices they share and the items they interact with in Doppl. Google expects this format to be consistent with the popular visual content surfing routine on TikTok and Instagram, although all videos in Doppl are generated by AI rather than product introducers.
Google is testing a new e-commerce direction in the context of fierce competition with Amazon and social networking platforms. Doppl has previously used AI to create a virtual version of users, then convert static images to videos to help them visualize the outfit more realistically.
The discovery feature is being rolled out on Doppl for iOS and Android in the US for users aged 18 and over. Platforms using AI video are becoming more popular. OpenAI launched the AI Sora video social network in September. Meta also introduced a short video feed called Vives in the Meta AI application.
