Instagram is causing a stir in the content creation community when testing the limit of the number of hashtags to a maximum of three for each post.
This could be an important shift, changing the routine of arranging, classifying and increasing the ability to display content that has existed on the platform since 2011.
According to many users on Reddit, some accounts have received error notices when trying to add more than three hashtags to the new post.
However, this phenomenon does not appear simultaneously, showing that Meta is testing on a small group before deciding to expand the entire platform.
Instagram has remained silent and has not made an official announcement about the reason or purpose of the test.
Hashtags used to be an important tool to help content reach viewers beyond the reach of followers.
For many years, the 30-nhost limit has allowed users, especially small creators, to optimize visibility by theme labeling.
This is a strategy that was widely used in the 20142017 period, when Instagram's recommendation algorithm had not developed as strongly as it is today.
However, in recent years, the role of hashtag has gradually narrowed. Instagram's recommendation system is increasingly focusing on analyzing image content, context of captions, user behavior and many other signals.
Even Instagram director Adam Mosseri has affirmed that hashtag is no longer a deciding factor in reach. According to him, they only play a classifying role instead of expanding the audience file.
This makes the new experiment meaningful. Limiting three hashtags could be a test to promote an environment where content is distributed using algorithms rather than manual optimization from the publisher.
For those who are used to using many hashtags to mark posts, especially long-time Instagram users, this change can create a feeling of disappointment.
Small creators are also concerned that reducing their classification tools will make it difficult for them to reach new viewers, especially as competition becomes increasingly fierce.
However, for young users who already use the hashtag, the impact may not be great. New generations on Instagram often rely on natural content, short video trends, and algorithmic recommendations rather than the signed-up card system.
It is not yet clear how long the trial will last and whether Instagram will apply the new regulation globally.
But clearly, this move reflects Meta's long-term strategy, promoting automation of content exploration and reducing dependence on user-powered tools.
Whether the Hashtag will be shortened or disappear depends on the test results and the community's reaction.
