Meta has outlined a strategy against misinformation in the 2022 US midterm election, and this strategy will be very familiar because the company has "recycled" its 2020 strategy, according to Engadget.
Meta, owner of Facebook and Instagram, said it will maintain its "inherent" protections and measures against the US presidential election, including policies to prevent voter misinformation and focus on linking people with reliable sources of information. The company will once again ban political-related ads in the final week of the election campaign.
However, this is not necessarily a copy of the 2020 campaign as Meta is refining its methods to meet the lessons learned two years ago.
To start, Meta is collecting comments from local election officials to ensure reliable election information appears in conversations. The company also admitted concerns that it had used information labels too often in 2020. For the 2022 midterm election campaign, they plan to display labels in a "goal-based and strategic manner".
Meta's update came just days after Twitter presented strategy details and repeated the philosophy of its social media rival. Both are betting that their 2020 anti-corruption measures are largely appropriate, and the problem is to refine those systems for 2022.
However, in a study in March 2021, the Avaaz advocacy group said Meta had not done enough to prevent misinformation flows and allowed billions of users to access and view misplaced content.
Frances Haugen, who has accused Meta of the issue, also said the company has struggled to fight against untrue claims and no secret as Meta has extended its ban on political advertising following the 2020 vote.
