An Giang Border Trade Promotion Digital Booth Model

NGUYÊN ANH |

An Giang - The digital booth will contribute to expanding the export market, increasing the effectiveness of trade promotion.

From December 4 to 7, the An Giang Provincial Investment, Trade and Tourism Promotion Center officially introduced the province's digital booth at the Vietnam Trade Fair in Cambodia.

The digital booth was built as an official digital platform to support all display and promotion activities of An Giang province at the fair. This platform provides real-time product information, multimedia media content and supports direct connection between An Giang enterprises and international partners throughout the event.

Not only stopping at the time of organizing the fair, the Digital Booth is also maintained to operate long-term on the Internet environment, integrated on online platforms and Google search engines, helping An Giang businesses reach customers and partners 365 days a year. Thereby contributing to expanding export markets and increasing the effectiveness of trade promotion.

The booth is designed with a multi-linguistic interface (up to 9 languages), helping foreign partners easily look up information about businesses, products and proactively contact and cooperate right at the fair and after the event ends.

The outstanding benefits of the Digital Booth include: Access to the international market 24/7, especially for the province's key agricultural and aquatic products; transparent, updated digital data warehouse, supporting partners to make quick decisions; Connecting trade conveniently, creating a direct bridge between An Giang enterprises and domestic and foreign partners.

Nhung dia diem noi tieng cua An Giang cung duoc gioi thieu tren Gian hang so de khach hang, doi tac co the truy cap bang viec quet ma QR. Anh: Thien Thanh
Famous places in An Giang are also introduced on the Digital Booth so that customers and partners can access them by scanning the QR code. Photo: Thien Thanh

Mr. Pham Quy Hung - Executive Director of Gbi Enterprise Ecosystem, GREENMECH Vietnam Co., Ltd. - said that the digital booth helps businesses quickly access consumption partners in Cambodia as well as international businesses participating in the fair. Through this platform, partners can easily search for information about An Giang businesses, view product details, connect to place orders directly or through the Provincial Investment, Trade and Tourism Promotion Center. In particular, maintaining a Digital booth after the fair helps promotional activities continue to spread strongly in the digital environment, without being limited by space and time.

According to Mr. Nguyen Viet Anh - Deputy Director of the Center for Investment, Trade and Tourism Promotion of An Giang province, the Center continues to support businesses in building digital booths and developing "digital business" applications, aiming to introduce and promote the province's image and products to the international business community. Previously, traditional fairs after the end often had difficulty preserving their booth image and business information for a long time. However, with the Digital Booth model, all data on businesses, products and display activities are digitized and stored for a long time, helping partners continue to connect for trade and consume products after the fair.

This is one of the important efforts to promote exports and expand markets for An Giang enterprises, not only in Cambodia but also with international partners participating in the fair, Mr. Nguyen Viet Anh emphasized.

Through the Digital Booth model, the Center clearly demonstrates its commitment to accompanying businesses in digital transformation, improving competitiveness and building sustainable trade connections in the international market.

NGUYÊN ANH
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