Raising prices for new iPads, a risky strategy of Apple?

Anh Vũ |

Apple's newly launched iPad is a spectacular transformation, bringing harmony to all of the company's current tabletop lines.

The new colorful iPad, A14 Bionic chip and USB-C connection port are a complete transformation of Apple's low-cost tablet. However, the transformation also brought about price changes.

A new breeze for iPad

The launch of this year's iPad has breathed new life into Apple's product portfolio. The low-cost product line now also has an angular design similar to the iPad Pro and iPad Air, and has changed the connection port.

Currently, the entire tablet product line of the American technology giant is equipped with USB-C charging, something that apple users have always looked forward to.

In addition to removing the classic design that has existed for many years, Apple has added a new keyboard to the iPad. This keyboard has full function keys, helping users to even increase or decrease brightness without having to touch the screen. This keyboard is a stepping stone to bring the iPad closer to the laptop's position.

These changes to the iPad have taken it out of the cheap price range as its original position. The 9th generation IPad cost $329 when it was launched, 36% lower than the $449 price of the newly launched 10th version.

For those who want to own an entertainment device at home or make a sub-appliance, the price increase of more than 100 USD is a big reason why they are ignoring this product line.

iPad, laptop and familiar questions

Apple seems to be pushing the idea of replacing laptops with iPads, as reflected in upgrades to its base model.

Apple's new keyboard, priced at $249, does not have an attractive "flying" design like the iPad Pro version, but has full features, helping users experience like using a MacBook. Combined with Apple Pencil, this "buy" will bring a completely new experience to users.

However, this country also poses a significant risk to Apple. A set of products like the above includes a $449 iPad, a $249 keyboard, and a $99 Apple Pencil.

Users will have to spend $800 on the experience of replacing laptops with iPads, even if it is just a basic iPad with the A14 Bionic chip. Instead, a basic MacBook Air for $849 would be a more reasonable choice.

In addition, no matter how powerful the iPad is, it cannot completely replace the laptop experience. Basically, this is an operating system touchscreen device designed for tablets. No matter how new accessories and applications are installed, there are still some disadvantages compared to a computer.

The easiest to recognize are tablet apps. Some dedicated software is very different between laptop and iPadOS versions, let alone photoshopped and similar software.

Apple has launched the Stage Manager feature on iPad to enhance the user experience, but with the current limitations, many people are even skeptical about the "real-life" capabilities of Stage Manager.

Is Apple's strategy too risky?

Previously, iPads were often chosen to replace small computers like Google's Chrome Book for their convenience and affordability.

However, the price increase of this new version has caused the price advantage to no longer be leaning towards the colorful tablet. Apple will have to do a lot to make iPads more bargained than other compact computers even if prices change.

The new iPad is clearly a breakthrough for Apple's tablet products, bringing them a new level of synchronization, both in terms of technology and price. However, this is also a country full of risks for the Tao family when raising the price of its cheap products.

Anh Vũ
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