Currently, not many new smartphone models bring creativity and change users' perspective on these devices.
Here is a review of some phone models that are said to bring innovation and difference compared to the increasingly saturated smartphone market, according to Digital Trends.
nothing phone 1
Nowadays, a new smartphone is unlikely to appeal to consumers, especially for a completely new company.
nothing phone, a technology brand founded by OnePlus co-founder Carl Pei, has done this with nothing phone 1.
On the surface, this phone is similar to any other phone with a high refresh rate screen, rear camera, Android operating system.
The only notable thing about the appearance of nothing Phone 1 is that it is designed a little similar to the iPhone but is very unique and undeniable.
But the outside world is not what makes the nothing Phone 1 special. Many users believe that the back lighting system is redundant and lacks macro cameras, making it less useful, but these are all factors that the manufacturer has considered in advance.
With a meaningful taillight and a transparent back, the phone clearly shows nothing's unique design language, which is also seen on Ear 1 and Ear stick headphones.
The camera cluster of nothing phone 1 is designed to be used enough, eliminating macro cameras that most popular users will not touch.
iPhone 14 Pro
There were many rumors about the design of the iPhone 14 Pro being leaked before its release, but when it was launched, Apple still surprised everyone with Dynamic Island.
Instead of just removing the rabbit ear design and replacing it with another notch, Apple has mixed both hardware and software to create a new way of interacting on the phone.
With Dynamic Island, users can control the announcer, check the navigation using the Map, interact with the calendar or manage calls with many other utilities, even see the World Cup score.
The majority of users rate it as useful, intuitive and well designed. However, the potential of Dynamic Island is still not fully recognized, as developers have not really taken full advantage of it in current applications.
Asus Zenfone 9
Like nothing, Asus is a small fish in the current smartphone market.
Asus's most prominent phone this year is ROG Phone 6 Pro, but the company also has a creative phone: Asus Zenfone 9.
The reason Zenfone 9 is mentioned in this list is because it prioritizes compactness but still brings no less power than larger phones.
With a size of 5.9 inches, similar to the Samsung Galaxy S22 and Google Pixel 5, Zenfone 9 is not weak as it is equipped with a Qualcomm Snapdragon 8+ Gen 1 processor and up to 16GB of RAM.
With Zenfone 9, Asus has shown courage and taken a completely different direction with phone companies focusing only on large-screen smartphones.