When the Galaxy S24 series was launched in early 2024, One UI 6 brought a series of improvements focused on artificial intelligence (AI) technology. However, what was noticeable was the absence of Bixby - Samsung's long-standing virtual assistant. Instead, the company focused on strongly integrating AI-based features Gemini.
Samsung recently released a short promotional video, revealing the return of the Bixby assistant. The video opens with an image of many Galaxy S25s arranged so that light shines through them to form the Galaxy AI logo.
Next, the familiar mic icon appeared on the screen along with a voice asking, "Hey, when is the Samsung Galaxy Unpacked event?"
This mic icon has confirmed the prominent return of Bixby on the Galaxy S25, with many expected improvements. According to information, this version is capable of understanding users' "complex intentions", showing that Bixby is gradually becoming "smarter" to meet a more comprehensive AI experience.
Unlike Google, which is developing a completely new AI assistant, Samsung seems to be only changing the way Bixby is presented on Galaxy devices. This may be a wise strategy since most users are already familiar with the assistant.
The video also confirms an important piece of information: the Samsung Unpacked 2025 event will take place on January 22. Currently, the Galaxy Reserve program (pre-order program) is being deployed, allowing users to register for free to receive a $ 50 credit when purchasing the Galaxy S25 series. In particular, this is also an opportunity to participate in a lucky draw with a prize worth $ 5,000.
