According to a new report from The New York Times, Youtube plans to add more ads for the Shorts category. Shorts creators will be able to share revenue, specifically 45% of the advertising revenue from this category.
Meanwhile, traditional creators on YouTube receive 55% of their revenue from preview and while playing videos on the platform.
Amjad Hanif, vice president of creativity product management, said at a meeting that payments will help users see YouTube as the platform they need to start their creative careers.
Hanif added that the company will allow creators to use popular music in videos and make money from it. Previously, the revenue belonged to the copyright owner of the music.
The New York Times also reported that YouTube plans to make it easier for creators to participate in their partner programs. Hanif said at the meeting that this is "the biggest expansion we have done in several years, to create new ways for creatives to join the show."
These changes will give YouTube an advantage over TikTok - the company's biggest competitor. YouTube plans to turn itself into a viable and attractive platform for short-form video creators who want to generate stable income from their content.
Previously, TikTok and YouTube creators have criticized the payments of these two platforms for being low and inconsistent.
Although YouTube has a creator fund for Shorts users, sharing advertising revenue will give creators the opportunity to make steady money.
YouTube launched a $100 million creator fund for Shorts last year. As part of the program, YouTube invited thousands of creators eligible for payments ranging from $100 to $10,000 based on the number of views and the level of interaction with their short videos.
