Considered the busiest time of the year, the production space of more than 800 square meters of Li-Lac chocolate company in New York City, USA is operating at full capacity to promptly meet the needs of Valentine's Day.
Three days before the Day of the Dragon, from February 11, factory workers began decorating colored grains for heart-shaped chocolate, wrapping chocolate for cherries and preparing hard-boiled candy.
They also quickly wrapped chocolate in red and yellow boxes for sale online and at 6 retail stores of the company.
"I have worked about 18 hours a day to meet the demand," said Anwar Khoder, the factory's production director.
From a business perspective, Li-Lac chocolate company's co-owner Anthony Cirone revealed that this is the second biggest holiday with the highest sales revenue of the year. We sell more chocolate during the coming of years... than at any other time of the year outside of Christmas, Cirone said.
Despite certain difficulties, the US chocolate maker is optimistic about its sales prospects for this year's Halloween: "We have encountered some similar problems with supply chain shortages and rising prices but we have overcome them."
The company has shifted to focusing on online business during the COVID-19 pandemic, but recently, sales at the company's retail stores have begun to increase as tourists and office workers have begun to return to work in Manhattan.
Li-Lac chocolate company was founded in 1923, and will celebrate its 100th anniversary in 2023. The company's products are all handmade according to the original formula of founders from the 20. years.
The National Retail Federation expects spending on Valentine's Day on February 14, 2022 to reach $23.9 billion, up from $21.8 billion in 2021.
According to them, chocolate is still the most popular item on this day, followed by greeting cards and flowers.
