Lack of "Hue delicious dishes" system
Hue City is building a profile "Hue - Creative City" to nominate to join UNESCO's network of creative cities in the culinary field.
To build the profile of "Hue - Creative City", Hue City has literally mountains of work to do. From the establishment of a working group to develop documents; seminars, seminars, international conferences and completion of documents; Deploying publishing activities of publications, books, and documentary films introducing Hue's potential in the culinary field; Organizing culinary spaces, performance activities, processing folk and royal dishes to contribute to promoting Hue's potential in the field of culinary culture...
It can be said that Hue's choice of cuisine to join UNESCO's Creative Cities Network is a reasonable decision. Because when talking about Vietnamese cuisine, it is impossible not to mention Hue cuisine. And this mention is not an empty boast, it is expressed through numbers and events. For example, Hue has been building work towards the goal of becoming Vietnam's "kitchen" on the basis that the whole country currently has about 3,000 dishes of all kinds, with more than 1,700 dishes cooked in the Hue style. !
Furthermore, in the past, Hue had been the capital of unified Vietnam since 1802, after King Gia Long founded the Nguyen Dynasty. Under the Nguyen Dynasty, Hue was also the capital of culture, art, and fine arts, including culinary arts to serve the daily needs of the court. And only in Hue, cuisine is elevated into an art, into a cultural brand with meaningful and profound philosophies. Cooking in Hue has been raised to a standard value, a necessary virtue for women...
Unfortunately, up to this point, Hue cuisine is a "cultural brand", but not a "tourism brand" and is still a long way from reaching the title of "culinary kitchen" of Vietnam because it is very many reasons. First of all, in Hue, it is difficult to find many restaurants that have enough posture to show off their strengths.
A tourism expert commented that most Hue food business locations only serve typical Hue dishes, without having systems of "Hue delicacies" planned in the direction of promoting and developing trade. Brand Hue cuisine systematically and specifically according to the nature of main and secondary cuisines, regional dishes, spice systems...
In particular, there has not really been a focus on bringing vegetarian dishes - which is the strength of Hue cuisine - into tourism.
Cuisine must be a tourism brand
The UNESCO Creative Cities Network was established in 2004 to promote international cooperation between internationally honored cities, using cultural resources and cultural creativity as the foundation for the development process. urban in a sustainable way. Currently, there are more than 350 cities in more than 90 countries and territories participating in this network.
In Vietnam, proposing and promoting cities to join the network such as Hanoi in 2019 (Creative Design City); Da Lat in 2023 (city of creative music) and Hoi An in 2023 (city of Crafts and Folk Arts), as said by Minister of Culture, Sports and Tourism Nguyen Van Hung are part of the strategy to develop industries Vietnamese culture to 2020, vision to 2030 approved by the Government. These are solid bases for Vietnam to determine its goal in the next stage of becoming a cultural industry center that attracts and converges creativity in Southeast Asia...
In the future, if it successfully joins, Hue will face many opportunities, including exchange, exchange and integration with 350 other cities from more than 100 countries around the world, not only in the field of communication. culinary but also in all 6 remaining creative fields of the network, contributing to realizing the goal of making Hue become Vietnam's "kitchen" as well as other goals.
Hue cuisine is superior to many other localities when it is considered a "cultural brand". However, to be included in UNESCO's network of creative cities, Hue cuisine must be upgraded into a "tourism brand" and beyond that, a product of the cultural industry. Cuisine, at this time, is no longer a brand to show off or to be proud of, but a product - an ecosystem that can earn a lot of money for people and localities.
