Along with the popular Vietnamese tourism trend over the past few years in Korea, instant coffee has gradually become popular in the land of kimchi.
When searching for the keyword "Vietnamese coffee" in Korean on social networks, users will easily see the coverage of the cappuccino coffee line, using ingredients from Arabica nuts Cau Dat and Robusta Buon Ma Thuot.
Vietnamese cappuccino coffee conquers the taste of Koreans, due to its light flavor. Among the soluble products, ArchCafe's coconut coffee is called "most famous coffee" by Koreans.
Not only coconut cappuccino, brands also create many new flavors to conquer diners such as durian coffee, banana coffee, choco latte coffee, ice brown coffee, thick milk coffee with a silver rush flavor...
In addition to the ArchCafe distilled coffee brand, products from Cong Coffee - a famous beverage coffee chain in Hanoi, are also popular with Koreans.
In addition to its delicious flavor, price is also a plus point that makes Vietnamese instant coffee easy to reach customers. If traveling to Vietnam, visitors can buy instant coffee boxes with an average price of 60,000 to 100,000 VND for 16-20 packages. The cost is significantly cheaper than buying out-of-commerce.
Traditional Instant Coffee is also popular with many people, especially those who want to drink coffee to work alertly. But through distribution channels in Korea, coffee prices will be more expensive, around 15,000 - 20,000 won (about 260,000 - 350,000 VND) for a box of 12 packages.
Therefore, many Korean tourists to Vietnam often buy a lot of coffee for use or as gifts. Vietnamese coffee brands have also launched many products targeting the Korean market, contributing to promoting the Vietnamese coffee brand in the land of kimchi.
