According to data from the Vietnam National Authority of Tourism, during the Hung Kings Commemoration holiday and April 30 - May 1, 2026, the national tourism industry is estimated to serve about 12 million visitors, an increase of 14.2% compared to the same period in 2025.
As one of the bustling destinations during this period, Da Nang is estimated to welcome more than 1.46 million visitors, an increase of nearly 35%; notably, international visitors reached more than 621,000, an increase of 24%, showing an increasingly clear attraction to the international market. Total tourism revenue is estimated at 5.727 billion VND, an increase of nearly 35%.
The driving force for this impressive result comes from the synergy of a series of events and festivals taking place throughout the holiday, along with tourism products being deeply renewed.
From the vibrant sea space, cultural and artistic activities to experiences associated with nature and local life, each journey in Da Nang is led by a continuous emotional flow.
Tourists not only "go and come", but can also clearly feel the movement of the city through each moment.
In particular, the 2026 tourism stimulus program with the message "Touching the Origin - Return to Origin" has contributed to clearly defining the approach of destinations.
Not only stopping at attracting, Da Nang focuses on creating emotional "touch points" - places where nature, culture and local life blend together, bringing in in-depth experiences and the ability to retain tourists longer.
