Da Nang applies digital transformation in tourism development

Mai Hương |

Over the past 3 years, Da Nang tourism industry has made efforts to apply information technology and digital transformation to provide conveniences for tourists.

Digital transformation and integration of modern tourism technology open up many opportunities, helping tourists explore the world conveniently and personalized. In recent times, businesses, restaurants and hotels in Da Nang have quickly adapted to flexible services with the support of technology, allowing customers to adjust their shopping and payment activities.

According to Ms. Tracie May Wagner - Head Editor of Epicure Vietnam culinary magazine, platforms such as MoMo, ZaloPay and ApplePay are used throughout Vietnam, from small street vendors to large restaurant chains, allowing people and tourists to make transactions quickly and safely.

Digital payments reduce the risks associated with handling cash and improve accuracy, with transactions recorded automatically for easier financial tracking.

Da Nang xuc tien quang ba du lich tren nen tang so. Anh: Thuy Trang
Da Nang promotes tourism on digital platforms. Photo: Thuy Trang

In addition to continuously improving technology, many businesses such as IPBase, AIAI, Grab... have invested in improving service quality and operations at airports, train stations, bus stations as well as providing safe, reliable and convenient travel services for tourists.

Recently, the Da Nang Department of Tourism has put into trial operation the smart tourism monitoring system project, installing 26 cameras at 3 tourist areas and destinations: Linh Ung Son Tra Pagoda, Da Nang Museum, and the special national monument Ngu Hanh Son.

The system has been updated and is capable of identifying more than 40,000 tour guides nationwide, identifying garbage warnings, street vendors, counting tourists...

In addition, the department has completed the construction of a tourism database; published 6 open data sets; and digitized information of nearly 2,000 tourism businesses.

Along with that, complete and put into operation the application "One touch to Da Nang" at the address vr360.danangfantasticity.com with more than 300 scanning points (80 points in the air and 220 points on the ground) with many outstanding features.

Digital transformation has brought many opportunities for the tourism industry of Da Nang City in promoting and attracting tourists. Over time, tourist trends will change. However, enhancing the application of science and technology is still a key factor to ensure the competitiveness and development of the tourism industry.

Mai Hương

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