Hunting for sea trip offers from March
Right from the end of March, Ms. Nguyen Khanh Linh (26 years old, Hanoi) booked a beach tour in Nha Trang (Khanh Hoa) for a group of 4 friends during the summer.
Our group usually goes to the beach in June, so this year we decided to hunt for early tours to save costs. Compared to the pre-date price, tours booked from March are nearly 2 million VND/person cheaper, and it is easy to choose good flight times and hotels near the sea," Ms. Khanh Linh shared.
According to Ms. Linh, in addition to the preferential price, booking early helps the whole group be more proactive in applying for leave and scheduling entertainment.
Meanwhile, Mr. Tran Duc Minh (29 years old, Hai Phong) said that this year he chose to book a Phu Quoc resort combo (An Giang) from the beginning of April after seeing the promotion program on social networks.
In previous years, I often booked close to the date, so air tickets were very high, and beautiful hotels also quickly ran out of rooms. This year, I hunted for a discounted combo, so I saved quite a lot of costs for the whole family," Mr. Minh said.
According to many tourists, instead of waiting until near the holiday to plan, the current trend is to follow promotional programs early to "finalize" good tours.
Promotions have a big impact on tour booking decisions
According to Ms. Le Thuy Nhung - Deputy Director of the Northern Retail Center (Vietravel), promotional programs currently play a very important role in tour booking behavior, especially for young customers - people who have a habit of tracking prices and making quick decisions according to time.
According to Ms. Nhung, promotions first of all create motivation to "activate demand". In many cases, tourists do not have specific plans, but when accessing attractive promotions in a short time, they tend to make decisions early so as not to miss the opportunity.
This is a factor that helps shorten the consideration process and promote tour booking behavior faster than usual," Ms. Nhung shared.
In addition, promotions also contribute to orienting product selection. Instead of just looking for destinations, many tourists currently prioritize routes with good offers, thereby shifting demand to products that businesses want to promote.
''The form of promotion has also changed significantly. If previously it was mainly direct discounts, now businesses focus on incentives to increase experience such as giving service vouchers, room upgrades, extra meals or special activities at destinations,'' said a Vietravel representative.
According to Ms. Le Thuy Nhung, these forms not only help optimize costs but also increase the actual value of the trip, thereby creating a more sustainable attraction for tourists.
Promotions are no longer simply a discount tool but have become part of the product strategy, directly impacting the time of tour booking, customer choice behavior and value perception," Ms. Nhung said.
