Shaping the Nha Trang brand through a series of tourism products

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Nha Trang International Light Festival 2024 is a new, groundbreaking tourism product, making an important contribution to stimulating tourism in Khanh Hoa province.

Worthy of becoming a city of events

In August, the 2024 Nha Trang International Bay of Light Festival ended with the UAE team winning the championship. Also on the closing night, representatives of the Guinness World Records Organization awarded two Guinness World Records to Khanh Hoa province: "Light show of the world's largest wonders" and "Light show Vietnamese cultural symbol - the world's largest Lac bird.

According to the Department of Tourism , during the 2024 Nha Trang International Bay of Light Festival, Nha Trang hotels achieve an average room occupancy rate of over 90%. Nearly 2,000 domestic and international articles reported about the festival. More than 50 million live views of the Nha Trang International Bay of Light Festival 2024 program on television and other media channels. More than 5 million interactions about the event on social networking platforms...

With the successful conclusion of the Nha Trang International Bay of Light Festival 2024, Nha Trang - Khanh Hoa deserves to become the city of the event. Mr. Dinh Van Thieu - Vice Chairman of Khanh Hoa Provincial People's Committee believes that the success of the Nha Trang International Bay of Light Festival 2024 will contribute to the success of tourism stimulation activities, affirming the tourism brand. Nha Trang - Khanh Hoa, creating a boost in growth for this province's tourism industry in 2024 and the following years, contributing to the province's socio-economic development.

"With the spreading effect of Nha Trang - Khanh Hoa tourism image through this event, Khanh Hoa province will research and continue to organize the annual Bay of Light Festival in the coming time" - Mr. Dinh Van Thieu speak.

Continue to build a series of unique tourism products

Since the beginning of 2024, when the tourism industry has recovered strongly, tourism businesses in Khanh Hoa have invested in many new tourism and entertainment products, becoming more and more attractive in the eyes of tourists. In the first 7 months of 2024, the entire Khanh Hoa province welcomed 7 million visitors, an increase of 68.1% compared to the same period in 2023. Of which, international visitors are estimated to reach more than 2.7 million, 2.8 times higher. ; Domestic visitors are estimated to reach nearly 4 million, an increase of 31.78% over the same period. Total revenue from tourists is estimated at 33,108 billion VND, an increase of nearly 73.9% over the same period.

Ms. Nguyen Thi Le Thanh - Director of the Department of Tourism of Khanh Hoa province shared that after the international Bay of Light Festival event, the locality will continue to invest in more unique tourism products and introduce them in the coming time. giving people and tourists many programs and scenarios that the Department of Tourism has cherished. The tourism industry's perspective is to always innovate events and tourism products to bring visitors the best experiences.

Mr. Ho An Phong - Deputy Minister of Culture, Sports and Tourism - shared that the coastal city of Nha Trang is a precious gem of Vietnamese tourism, an ideal tourist destination. According to Mr. Ho An Phong, the Ministry of Culture, Sports and Tourism highly appreciates the continuous efforts of Khanh Hoa province in developing infrastructure, protecting the environment and maintaining sustainable development of the tourism industry. calendar.

“With those results, Nha Trang - Khanh Hoa has truly become one of the major tourist centers of the country, contributing significantly to the effective implementation of Resolution No. 82/NQ-CP dated December 18. 5-2023 of the Government on main tasks and solutions to accelerate recovery and speed up effective and sustainable tourism development and Directive No. 08/CT-TTg dated February 23, 2024 of the Prime Minister on development develop comprehensive, fast and sustainable tourism in the coming time" - Deputy Minister Ho An Phong said.

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