From May 25 to 29, the Hanoi Department of Tourism in coordination with the Ninh Binh Department of Tourism, the Quang Ninh Department of Culture, Sports and Tourism and Hanoi Tourism Investment Joint Stock Company (Hanoi Tourism) organized to welcome a Japanese famtrip delegation to survey and connect tourism in Vietnam.
The delegation includes 28 members from reputable travel businesses in Japan, operating in many localities such as Tokyo, Osaka, Fukuoka, Kansai or Hyogo. These are all units capable of bringing international tourists to Vietnam in the near future.
Instead of just attending seminars or viewing promotional materials, Japanese businesses this time directly experience a 5-day tourism journey through Hanoi, Ninh Binh and Quang Ninh to feel the actual quality of services, products and local culture.
In Hanoi, many members of the delegation expressed interest when experiencing making Tay Ho lotus tea for the first time. The quiet lotus lake space and the handmade tea marinating process bring a different feeling compared to ordinary tourist tours.
In the evening, the group participated in a night show at the Temple of Literature - Quoc Tu Giam with a light projection system combined with historical storytelling. Many tourists continuously filmed and exchanged with tour guides about Vietnamese culture and history.
The journey to explore the Capital also includes a 2-story bus city tour, experiencing the 5-Cửa Ô train, admiring the Old Quarter on a cyclo, visiting the Hanoi Museum, making handicrafts and exploring the pottery museum. These highly interactive activities are considered a new direction for Hanoi tourism to extend stay time and increase experiences for international tourists, instead of just stopping at simple sightseeing.
Arriving in Ninh Binh, the delegation surveyed Trang An eco-tourism area, Hoa Lu ancient capital, Kenh Ga Minawa mineral spring and a high-class hotel system. While in Quang Ninh, the journey to explore Ha Long Bay helps Japanese businesses have a clearer view of Vietnam's resort and natural tourism potential.
The highlight of the program is the B2B trade activity taking place on May 28 in Hanoi, where Japanese businesses meet directly with Vietnamese partners to exchange products, build tours and seek long-term cooperation opportunities.
Japan is currently one of the important international visitor markets of Hanoi and Vietnam, highlighted by high spending, good length of stay and strict requirements on service quality.
In the first 5 months of 2026, Hanoi is estimated to welcome 14.98 million visitors, an increase of 17.2% compared to the same period last year. Of which, international visitors reached about 4.06 million, an increase of 28.1%; total revenue from tourism is estimated at 62.77 trillion VND.
Before the Japanese famtrip delegation, in mid-May, Hanoi also welcomed a famtrip delegation from Australia to survey and connect tourism. The continuous organization of experience programs for international businesses shows the capital's efforts in promoting destinations in a substantive direction, while aiming to attract high-quality international tourists with good spending and stay time.
