The event was co-organized by the Vietnam Tourism Association in Europe (VNCT) in collaboration with the Vietnam Cultural Center in France and Vietnam Airlines in Italy, gathering more than 10 typical businesses in the tourism and hospitality sectors from Vietnam.
The booth is designed with the theme "Vietnam - potential beauty", introducing the typical beauty of Mu Cang Chai and Ha Long Bay. The booth marks the strong presence of the Vietnamese tourism market at one of the largest professional tourism events in Europe.
Here, visitors can not only enjoy the flavors of Vietnam through traditional dishes, tea and coffee, but also immerse themselves in the cultural and artistic space with traditional music and traditional musical instruments, performed by artists from the Vietnam Cultural House in France.
The booth atmosphere is even more vibrant with lucky draw programs, bringing attractive gifts such as round-trip air tickets from Italy to Vietnam sponsored by Vietnam Airlines, and resort vouchers at high-end resorts in Vietnam.
Speaking at the opening ceremony, Mr. Tang Thanh Son - director, Meritorious Artist, Deputy Director of the Vietnam Cultural Center in France, emphasized: "Organizing an official booth at TTG Rimini is an important milestone not only promoting Vietnamese tourism to the European market, but also demonstrating the spirit of connection between Vietnamese cultural organizations and businesses abroad as well as from Vietnam, joining hands to spread the image of the country and Vietnamese people being friendly and dynamic".
Ms. Le Y Linh - President of the VNCT Association, shared: "This event opens up great opportunities for Vietnamese businesses to access the European market, while contributing to affirming the position of Vietnamese tourism in the international arena."
The Vietnamese booth at TTG Rimini 2025 has truly left a deep impression, both imbued with national identity and demonstrating the professionalism and international integration of Vietnamese tourism.
