Travel + Leisure - a prestigious global travel magazine with a large readership and high-end travel taste - has just announced the Travel + Leisure Luxury Awards Asia Pacific 2025.
This is an annual award honoring outstanding luxury destinations in the region with the fastest tourism growth rate in the world, with a system of strict assessment criteria. Destinations must meet high-class standards from service quality, resort - entertainment ecosystem, to brand mark and the ability to create personalized experiences.
In the category of the most beautiful islands in Asia - Pacific in 2025, Phu Quoc is the only representative of Vietnam to be named, excellently in third place, surpassing many familiar names such as: Palawan (Philippines), Langkawi (Malaysia) or Sumba (Indonesia), just behind Bali (Indonesia) and Koh Samui (Thailand).
Among the islands of Vietnam, Phu Quoc has the largest area, famous for beautiful beaches such as Bai kem, Bai Sao with smooth white sand like ice cream, gentle nature and calm sea, clear water.
In addition to natural landscapes, the Pearl Island is also considered one of the most attractive destinations in Vietnam because it possesses many iconic entertainment ecosystems, interesting cultural and historical experiences, and diverse resort options from popular to super luxurious.
In mid-January 2025, the prestigious magazine Forbes also introduced Phu Quoc in the topic "Exploring 6 most crowded but luxurious destinations in 2025". Forbes praises Phu Quoc for its seemingly endless coastline, inviting white sand beaches and the breathtaking water.
The island also has one of the most spectacular sunset scenery in Southeast Asia, Forbes commented.
According to statistics from the Vietnam National Administration of Tourism, by the end of May 2025, Phu Quoc is expected to welcome more than 4.5 million visitors, an increase of 33.3% over the same period, reaching 61.1% of the annual plan, including nearly 900,000 international visitors, an increase of 76.7% over the same period.
These knowing numbers show Phu Quoc's impressive rebound on its journey to become a global destination, increasingly attracting international tourists. Not only attracting with natural landscapes, Phu Quoc is gradually redefining the resort experience through a series of iconic works in the Sun Paradise Land Phu Quoc ecosystem. All of this creates an island with a unique experience that cannot be found anywhere else in the world.
Visitors can hardly miss the 365-day artistic fireworks display in Hoang Hon Town, Cau Hon - the only "untouched" bridge in the world, the show has just been certified with a Guinness Kiss of the Sea record, the world's longest 3-line cable car to Hon Thom Island...
Tourists can also experience world-class branded resorts such as JW Marriott Phu Quoc Emerald Bay, Premier Village Phu Quoc, La Festa Phu Quoc - Curio Collection by Hilton...
All of these advances come as Phu Quoc prepares to become the venue for the 2027 Asia-Pacific Economic Cooperation (APEC) Forum. With increasingly improved infrastructure, the ability to organize international events and the image increasingly prominent on the world tourism map, Phu Quoc is converging all the conditions to become a new tourism, resort and investment center of the region.
