Bringing startup products to market access
The 2025 agricultural product and startup product exhibition is an activity within the framework of the National Rural Youth Festival and the 20th Luong Dinh Cua Award ceremony. The event was organized by the Ho Chi Minh Communist Youth Union Central Committee, opened on the morning of December 26 at Cau Giay Park (Hanoi), with the theme "Agricultural Product Road".
This is also an important content of the National Target Program for socio-economic development of ethnic minority and mountainous areas in the period 2021 - 2025.
Emphasizing the meaning of the program, Mr. Nguyen Tuong Lam - Secretary of the Central Committee of the Youth Union, Chairman of the Central Committee of the Vietnam Youth Federation - said that the exhibition is not only an exhibition space to introduce products but also plays a practical bridge role, helping young startups' goods access the market.
The exhibition is part of a series of large-scale activities taking place in many areas across the country, from the Southwest, Central Highlands to the Northwest. Visitors can learn about products at a total of 150 booths.
In addition to startup models associated with indigenous resource conservation, the exhibition also introduces many clean agricultural products, OCOP products, processed products, traditional craft village products and economic models applying science, technology, and digital transformation owned by young people.
Many products meet VietGAP and GlobalGAP standards, have export potential, and meet the increasing requirements of the domestic and international markets.
Supporting agricultural product consumption, promoting entrepreneurship
The highlight of the activity is to create conditions for production models, especially youth startup projects, to directly reach urban consumers. At each booth, visitors can learn about the origin, production process as well as startup stories associated with each product. Through display and introduction activities, many products are initially connected with distribution businesses, retail systems and potential partners.
In the context that many agricultural production models still face difficulties in output, trade promotion events such as exhibitions are considered practical solutions, contributing to supporting agricultural product consumption and improving product value. At the same time, this is also an opportunity for young startup models to learn from experience, expand networking networks and gradually build brands.
The agricultural product and startup product exhibition not only contributes to promoting domestic agricultural product consumption, but also creates more motivation for the agricultural startup movement, towards sustainable development and closer linkage with market needs.
