The Thai Ministry of Tourism and Sports confirmed that as of December 7, 2025, the total number of international visitors reached 30,273,872 arrivals. Estimated revenue from tourists' spending reached 1,405,480 million baht.
Despite reaching a major milestone, the number of international visitors to Thailand is still 7.19% lower than the same period last year.
Malaysia is currently Thailand's largest market with 4.23 million visitors, slightly better than China (4.18 million). In particular, the Chinese tourist market fell sharply compared to 6.73 million in 2024.
Many incidents since the beginning of the year such as the kidnapping of a Chinese actor, the earthquake in Myanmar or the conflict at the border with Cambodia have negatively affected Thai tourism.
5 markets sending the largest visitors to Thailand from January 1 to December 7, 2025:
Malaysia: 4,234,976
China: 4,184,791
India: 2,280,823
Russia: 1,685,931
Korea: 1,438,827
In the week of December 1-7, 2025, the number of international visitors to Thailand increased by 8. 10% compared to the previous week, reaching 669,991, an average of 95,713 arrivals/day. This growth is mainly due to the near market, especially Malaysia, where the number of visitors increased by 27.74% after floods in 10 southern provinces of Thailand receded. The December tourist season also contributes to boosting the number of visitors.
The Thai Ministry of Tourism and Sports forecasts a continued growth trend next week, as the peak season for the long-haul market begins and support measures such as the Ease of Traveling program, exemption of TM.6 entry cards and encouragement of increasing flight frequency continue to be effective.
Last August, the State Planning Agency of Thailand lowered its forecast for international visitors in 2025 from 37 million to 33 million.
Thailand welcomed more than 35.54 million international visitors in 2024, earning about 1.67 trillion baht (equivalent to 48.45 billion USD).
In 2019, Thailand reached a record of nearly 40 million international visitors before the COVID-19 pandemic.
Meanwhile, Vietnam welcomed nearly 19.2 million international visitors in the first 11 months of this year, an increase of 21% over the same period and the highest level ever thanks to the new visa policy.
