Pho Festival 2025 officially opened with the theme "The quintessence of Pho Viet - Heritage in the digital age".
The festival brings together more than 50 booths from famous pho brands across the country. These include names such as Pho Thin Bo Ho, Pho Tu Lun, Pho Hoang Gia, Pho Van Cu...
Artisans promote the process of cooking pho and side dishes such as fried dough sticks, from the ingredient selection, making pho noodles to cooking broth.
In addition, the unique Pho space will introduce the diversity of pho styles from Hanoi, Nam Dinh, the northern mountainous areas, the central region, the south and even international pho.
Some versions of pho that are curious to diners include Ha Giang corn pho, Da Lat artichoke pho, fried rib pho, rolling pho...
Since the opening night, the booths at the festival have been bustling with shopping. What attracts diners is a space that gathers famous pho brands across the three regions.
experiencing the festival for the first time, Mr. Van Ly (Cau Giay District, Hanoi) praised the diversity of the stalls, every corner has the fragrant aroma of salmon, cinnamon, fish sauce... After trying corn pho, artichoke and Nam Dinh pho, he rated artichoke as bringing a new experience, the most attractive flavor.
Visiting the event at the invitation of the tour guide, Mr. Gea Harta, a Hungarian tourist, was impressed by the extremely vibrant festival atmosphere.
Everything is perfect. I tried beef stew, it was delicious, he said and revealed that he will continue to enjoy more stew in the following days in Vietnam.
One of the notable highlights of this year's Festival is the application of technology in organizing activities, with the launch of Pho AI - a smart chatbot assistant. This tool supports visitors to look up information, track schedules, interact with program content, and at the same time contribute to optimizing event organization in the context of digital transformation.
Within the framework of the event, an international seminar with the theme "Flower becoming a UNESCO heritage and spreading internationally" will be held. Here, experts and researchers discussed the development journey of Vietnamese pho - from traditional dishes to global culinary heritages, and analyzed the process and challenges in preparing a dossier to submit to UNESCO to recognize Pho as an intangible cultural heritage.
Festival Pho 2025 is directed by the Hanoi People's Committee Office, the City Convention Center, coordinated with the Department of Tourism, Thang Long Heritage Conservation Center - Hanoi and media units. The festival takes place at Thang Long Imperial Citadel until the end of April 20, entering the door of free.
