Greg Norman - a world golf legend - continues to take on the role of Vietnam Tourism Ambassador for the 2025 - 2030 term.
In his role as Tourism Ambassador from 2018 to 2021, he made important milestones, contributing to making Vietnam the Best Golf Destination in Asia for 8 consecutive years and Best Golf Destination in the World in 2019 and 2021 voted by the World Golf Awards.
Not only is he an inspiration through swinging on the golf course, Greg Norman is also an emotional narrator of the scenery, cuisine, people and culture of Vietnam through tourism promotion videos broadcast on CNN, Golf Channel, CNBC or personal social networking sites.
Greg Norman affirmed: I pledge to do my best to continue to bring the image of Vietnam, a destination not only for golfers but also a country of heritage, nature, culture and friendly people, spreading the image of Vietnam Tourism more strongly to the world.
During his new term, Mr. Greg Norman will implement a series of long-term initiatives: promoting golf tourism on personal media platforms with more than 175,000 followers, coordinating to build Greg Norman Golf Academy to train the younger generation and popularize golf in physical education...
He will also advise on policies for developing sustainable golf courses associated with environmental protection, propose an international standard golf course inspection system, connect golf tourism with heritage tourism through golf festivals, promote bringing golf tournaments and international cultural - tourism events to Vietnam.
In particular, Greg Norman and a number of investors have proposed developing international standard golf courses in many potential localities in Vietnam, contributing to improving the quality of destinations and expanding the segment of high-end tourists.
Before Greg Norman, Vietnam had appointed many individuals with international influence as Tourism Ambassadors, each representing a field, with different strengths.
Ly Nha Ky
As the first Tourism Ambassador of Vietnam, this actress - businesswoman once caused a stir when mobilizing the international community to vote Ha Long Bay as one of the 7 new natural wonders of the world.
During her one-year term from September 2011 to September 2012, she promoted the image of Vietnam in more than 10 countries, introducing localities such as Hung Yen and Nam Dinh through cultural diplomacy programs.
Despite some controversies, she was recognized by the Ministry of Culture, Sports and Tourism and awarded a certificate of merit after her term ended.
Bobby Chinn
World-famous New Zealand chef Bobby Chinn holds the role of Vietnam Tourism Ambassador to Europe, term from July 2014 to July 2017.
With his culinary strength, Bobby Chinn has actively introduced Vietnamese dishes at international fairs such as WTM London, hosting many TV shows such as World Cafe Asia (TLC) or Bobby Chinn Cooks Asia (Discovery).
He also published Wild, Wild East books, affirming that cuisine is a leading competitive advantage of Vietnam tourism.
This chef has repeatedly shared his impressions of Vietnamese cuisine, especially loving street foods such as banh cuon, banh xeo...
Anoa Suzanne Dussol Perran
As a French businessman of Vietnamese origin, Anoa once made a splash when flying by helicopter from Paris to Hanoi through 22 countries. She was the Vietnamese Tourism Ambassador to France from October 2015 to October 2018.
During her term as Vietnamese tourism ambassador, she launched the project "Vietnam House" in the suburbs of Paris - a place to introduce Vietnamese culture, ao dai, and specialties to overseas Vietnamese and international friends.
She also proposed organizing the "Vietnam Tourism Year in France 2016" and "France Tourism Year in Vietnam 2017", while actively connecting tourism associations of the two countries.
Jordan Vogt-Roberts
As the blockbuster director of Kong: Skull Island, Mr. Jordan was appointed as Vietnam Tourism Ambassador to the UK and the US for the 2017 - 2020 term.
He has taken advantage of cinema to promote Vietnam, inviting Hollywood filmmakers such as Gareth Edwards (Director of Star Wars) to visit famous places such as Trang An and Ha Long.
Despite the assault in Ho Chi Minh City in 2017, the director always expressed his love for Vietnam, wearing a red shirt with a yellow star at the 90th Oscar to express his affection for the S-shaped country.
Ly Xuong Can
As the 31st generation successor of King Ly Thai To, Mr. Ly Xuong Can (Lee Chang Kun) has a Vietnamese bloodline and always strives to develop Vietnam - Korea tourism relations. This special ambassador was born in 1958 in Seoul, South Korea.
He once proposed opening a representative office for Vietnam Tourism in Korea, with the task of promoting destinations, supporting businesses in organizing tours, and providing information for Korean tourists.
The appointment of Tourism Ambassadors is an important part of the national tourism promotion strategy, especially in key markets such as Korea.
This is an effort of the tourism industry to increase the recognition of Vietnam's image on the world map, attracting tourists not only in quantity but also improving the quality of spending and length of stay.
In the period of 2025 - 2030, with the support of Greg Norman and systematic communication campaigns, the Vietnamese industry expects to continue to become a leading golf tourism destination in Asia and the world - a gathering place for heritage, sports, and high-class experiences.
