On the morning of August 19, 2026, the Department of Culture, Sports and Tourism (VHTTDL) of Tuyen Quang province coordinated with the Heritage Center - Vietnam Airlines Corporation to organize the signing of a Memorandum of Understanding on cooperation in communication, cultural and tourism promotion for the period 2026-2031.
The event marks an important step forward in innovating communication methods, contributing to enhancing the recognition, position and attractiveness of the Tuyen Quang destination brand on the domestic and international tourism map.
Tuyen Quang possesses rich and unique tourism resources, which are a harmonious combination of revolutionary historical space with majestic natural landscapes and diverse cultural identities of ethnic groups, creating a different attraction.
In the context of tourists' methods of accessing information changing rapidly, communication and promotion work also needs to be innovated in a professional, modern, in-depth direction and create attractive and spreading stories, images, and communication products.
The cooperation program between the Department of Culture, Sports and Tourism of Tuyen Quang province and the Heritage Center is a specific step to concretize that orientation, towards building long-term communication programs on the digital communication ecosystem, thereby introducing the potential, tourism resources and typical cultural values of the province to a large number of tourists.
The two sides agreed on key cooperation contents for the period 2026-2031, focusing on building and producing diverse digital media products such as videos, short films, photo sets, and articles.
Organize survey and experience programs for the press, experts, and content creators; and promote the communication platform system of each party to increase public access.
The two sides agreed to implement the Heritage Media Trip Tuyen Quang 2026 program - "Echoes of the Rocky Land". The program will bring content creators, photographers, reporters and production teams to directly survey and experience at destinations, thereby creating a source of images, videos and materials to serve Tuyen Quang tourism promotion.
Mr. Do Hung Duc - Vice Chairman of Tuyen Quang Provincial People's Committee emphasized that Media Trip needs to be identified not simply as an survey activity, but as an activity that directly creates communication resources for provincial tourism.
Beautiful images, good stories, unique experiences and cultural values of Tuyen Quang are transformed into media products with the ability to spread widely," said the Vice Chairman of Tuyen Quang Provincial People's Committee.
Heritage Center will advise and deploy a diverse ecosystem including more than 20 digital communication products, platforms and solutions, contributing to meeting the sustainable tourism development orientation and elevating the local tourism brand in the new period.
The Department of Culture, Sports and Tourism of Tuyen Quang province and Heritage Center will develop an annual cooperation plan, specifically identifying the content, output products, progress and effectiveness to be achieved. Communication and promotion activities are gradually shifting from individual programs to a long-term, focused cooperation mechanism with the ability to create sustainable value.
