In the first 10 months of 2024, more than 14.1 million international visitors visited Vietnam, an increase of 41.3% over the same period last year.
In the 10 largest markets for Vietnamese tourism, South Korea is the largest market sending visitors with 3.7 million arrivals (accounting for 26.4%). China ranks second, reaching about 3 million arrivals (accounting for 21.3%). Taiwan (China) ranks third (1 million arrivals), the US ranks fourth (637,000 arrivals), and Japan ranks fifth (585,000 arrivals). Followed by Australia, India, Malaysia, Cambodia, and Thailand.
Asia contributes nearly 80% of the total number of international visitors to Vietnam. The four major markets in Northeast Asia, including China, South Korea, Taiwan (China), and Japan, contribute nearly 60%.
Major markets in Northeast Asia are the main drivers of international visitor growth. In particular, the Chinese market increased by 130.4% compared to the same period in 2023, followed by South Korea (up 28.5%), Japan (up 24.8%), and Taiwan (China) (up 59.4%).
In October 2024, markets in Europe tended to increase compared to September 2024, including Russia up 7%, UK up 44%, France up 64%, Germany up 42%.
According to the assessment of the Vietnam National Administration of Tourism, with the motivation from the open visa policy, along with the vibrant promotion and advertising activities in the last months of the year, the number of international visitors to Vietnam is expected to continue to grow positively in the coming time.