With this result, Vietnam is also the only destination in Southeast Asia in the top 10, far surpassing other opponents in the region such as the Philippines (#18), Singapore (#25), Thailand (#36), Indonesia (#37), Malaysia (#39).
The top 10 cities in Vietnam most searched by international tourists include: Ho Chi Minh City, Hanoi, Da Nang, Phu Quoc, Nha Trang, Hoi An, Vung Tau, Da Lat, Phan Thiet, Hue. Meanwhile, Vung Tau and Ninh Binh are the two destinations with the highest growth rate (up over 75%).
The most searched markets for Vietnam tourism are the US, India, Australia, Japan, Singapore, Korea, UK, Taiwan (China), Malaysia, Hong Kong (China).
Some markets with the largest search also among the top of Vietnam's largest passenger market in the first 4 months of 2025 such as Korea (1.5 million), Taiwan (China) (440,000 times), USA (323,000), Japan (280,000), Australia (205,000 times), India (204,000 times), Malaysia (169,000 times).
According to the Vietnam National Administration of Tourism, some factors that make Vietnam a favorite destination for international tourists include the diversity and attractiveness of products, from cultural tourism, nature, sea, islands, cities, to new products such as agricultural tourism, railways, health care, sports... all of which are very attractive to international tourists.
Vietnam's tourism infrastructure is increasingly being invested in and developed synchronously and modernly, connecting air, road, and sea routes, expanding direct flights connecting major cities in the world with Vietnam... making it easier for international tourists to access Vietnam. In particular, the policy on visas and entry and exit is becoming more and more open, a bright spot in the eyes of international friends.
In addition, Vietnam is a country with stable security and order. At the same time, the tourism industry has actively implemented a series of tourism promotion campaigns in key markets, promoting the image and brand of Vietnamese tourism to international tourists.
In the first 4 months of 2025, the Vietnamese tourism industry welcomed over 7.6 million international visitors, an increase of 23.8% over the same period last year. This is a positive signal for the tourism industry in the first months of 2025 - an important year for the entire industry to strive to complete the goal of welcoming 22-23 million international visitors.
