On February 10, many sources in the music industry revealed that the group CORTIS of HYBE Group has completed the plan to release a new album in April and is currently urgently preparing. This is the group's first comeback since debuting in September last year.
Right from its debut, CORTIS has attracted great attention as the first new boy group of BigHit Music (under HYBE) after 6 years, following the success of BTS and TXT.
Defined as a "young creative team", all members (James, Juhoon, Martin, Seonghyeon and Keonho) directly participate in the process of composing music, choreography and building image content, quickly asserting themselves as a group of rookies who are extremely well-prepared.
The group's debut album "Color outside the lines" immediately became a million-hit album, with accumulated sales exceeding 1.5 million copies. CORTIS also swept awards for rookies at major music awards ceremonies in Korea such as MAMA, Golden Disc Awards.
CORTIS also achieved global success when it surpassed the 300 million streams accumulated on Spotify with hits like "Go", "Fashion"; and debuted at number 15 on the Billboard 200 chart.
Korean media assessed that CORTIS is one of the groups that has broken the traditional Kpop mold, stopping creativity in the idol system.
CORTIS built a clear identity, to the point that the phrase "CORTIS-core" has appeared in the fan community and media to describe the group's distinctive style.
Because this is their first comeback, expectations for the upcoming product are even higher. The members also continuously "teased" new music through social media channels.
Even during the non-promotional period, CORTIS maintains strong heat. The group will take on the role of lead artist at the NBA Crossover Concert in Los Angeles (USA) on February 12, becoming the first Kpop artist to do this.
CORTIS's growing global popularity is also attracting great attention from the advertising industry.
