Danielle (NewJeans) has a new ambassador contract amid the noise

DƯƠNG HƯƠNG |

Danielle (NewJeans) was chosen as the global ambassador of the luxury watch brand, despite the group's contract controversy.

On the afternoon of December 17, NewJeans account on X ( Twitter) announced that Danielle has become the latest global ambassador of the luxury watch brand Omega.

Shortly after, Omega also posted a photo of Danielle, welcoming the female idol to join the brand's ambassador family. Currently, Hyun Bin, Han So Hee and Danielle are Omega's Korean ambassadors.

Danielle's new brand representative contract is surprising, because this is the time when NewJeans is having a contract dispute with management company ADOR (under HYBE Group).

Most likely, this is a contract Omega signed with ADOR a long time ago and has only just announced it now.

Previously, all 5 members of the NewJeans group (Minji, Hanni, Danielle, Haerin, Hyein) announced the termination of their contracts with ADOR from November 29, citing the company's violation of the terms and failure to promptly correct them, leading to a complete breakdown of trust.

In addition to declaring "operating independently, no longer related to HYBE and ADOR", NewJeans said that they are still committed to fully fulfilling the obligations in the contracts that ADOR signed with partners before the time they announced the termination of the contract. Danielle and Omega's contracts may be among them.

However, ADOR has filed a lawsuit to verify that the exclusive contract between the company and NewJeans is still valid. ADOR emphasized that NewJeans cannot pursue entertainment activities outside the scope of the contract with ADOR.

Debuting under HYBE and ADOR, 5 NewJeans members have signed ambassador contracts with many luxury brands. Hanni with Gucci, Minji with Chanel, Haerin with Dior, Hyein with Louis Vuitton, and Danielle is currently the only member representing 2 luxury brands including Celine and Omega.

In addition, NewJeans as a group is also a model and ambassador for dozens of brands in many different fields such as Calvin Klein, Nike, Coca-Cole, McDonalds, iPhone, LG, Stonehenge, OiOi, Carin, Olens, Musinsa, Hyundai Duty Free Store...

Recently, it was reported that Shinhan Financial Group has decided not to renew the contract with NewJeans, after the group's representative model contract ended in December this year.

According to the media, brands and labels also need to consider when NewJeans is in dispute over an exclusive contract with the management company. Therefore, Omega's announcement of Danielle as the new global ambassador at this time has caused a stir.

However, some opinions point out that NewJeans' case is similar to Han So Hee. When the actress was involved in a scandal, some Korean brands did not continue to cooperate with her, including Shinhan Bank. However, Han So Hee's contracts with international brands such as Dior, Boucheron, Balenciaga, Charles & Keith, Omega, Fila are not affected.

DƯƠNG HƯƠNG
TIN LIÊN QUAN

Duong Tu is at a disadvantage when competing in beauty with Liu Yifei and Duong Mich

|

The moment Duong Tu and the 85 generation beauties Liu Yifei, Duong Mich, and Liu Thi Thi were in the same frame attracted attention.

Hyun Bin denies having a crush on Son Ye Jin first

|

Hyun Bin has denied rumors that he fell in love with Son Ye Jin first.

NewJeans Creates New Instagram Account Amid Contract Rumors

|

The five members of NewJeans have created a new Instagram account to communicate with fans, after announcing the termination of their contract with ADOR.

The journey to turn Ponagar Tower into a special national monument

|

Khanh Hoa - The Government has recognized Ponagar Tower as a special national monument.

Research on Vietnamese people playing casino after the pilot period

|

The Deputy Prime Minister requested to study special policies for the development of Phu Quoc Special Zone, allowing Vietnamese people to play casino after the pilot period.

Raising growth forecast for 2025, stocks welcome large cash flow

|

Many securities organizations and companies have increased their forecasts for Vietnam's GDP growth in 2025. The stock market flourished, large-cap stocks led the increase.

Continue to reorganize mass organizations assigned by the Party and the State

|

The Party Committee of the Vietnam Fatherland Front and Central organizations will lead and direct the continued reorganization of mass associations assigned by the Party and State to operate under the Vietnam Fatherland Front, in the direction of reducing the number, streamlining the internal apparatus, and operating practically and effectively.

Buying Vietlott lottery on the day of giving birth, a worker won more than 16 billion VND

|

A man has just received the Vietlott Jackpot 2 lottery draw Power 6/55 QSMT No. 01210 with a value of more than 16 billion VND.

Duong Tu is at a disadvantage when competing in beauty with Liu Yifei and Duong Mich

DƯƠNG HƯƠNG |

The moment Duong Tu and the 85 generation beauties Liu Yifei, Duong Mich, and Liu Thi Thi were in the same frame attracted attention.

Hyun Bin denies having a crush on Son Ye Jin first

DƯƠNG HƯƠNG |

Hyun Bin has denied rumors that he fell in love with Son Ye Jin first.

NewJeans Creates New Instagram Account Amid Contract Rumors

DƯƠNG HƯƠNG |

The five members of NewJeans have created a new Instagram account to communicate with fans, after announcing the termination of their contract with ADOR.