Sean “Diddy” Combs, the famous music producer, rapper and businessman, is now facing serious charges related to sex crimes and extortion.
Before his shocking scandal, Diddy was known as a "hip-hop mogul", one of the most influential artists, music producers, rappers and entrepreneurs in the American music and entertainment industry.
Diddy's real name is Sean Combs, born November 4, 1969, his previous stage names were "Puff Daddy" and "P.Diddy".
In the music industry, in 1993, Diddy founded Bad Boy Entertainment, collaborating with many famous stars such as Mariah Carey, Mary J. Blige and Biggie Smalls.
His debut album "No Way Out" (1997) was certified platinum and won a Grammy Award for "Best Rap Album".
Throughout his musical career, Diddy received a total of 14 nominations and 3 Grammy Awards, was inducted into the Walk of Fame in 1995, and was recognized by Guinness as the Most Successful Rap Producer in 1997.
Not only stopping at the music market, Diddy is also successful in the business field.
In 1998, the rapper launched the fashion brand Sean John. As of 2016, the brand had estimated annual retail sales of around $450 million, according to WWD.
Diddy also partnered with Diageo to promote Cîroc vodka, making the brand one of the top premium options in the US.
This handshake not only brought huge profits to Diddy but also strengthened his position in the beverage industry.
According to Forbes, as of June 2024, Diddy's net worth is estimated at around $400 million (about VND9.7 trillion), even though the rapper has lost hundreds of millions of dollars after a series of scandalous lawsuits.
In 2013, Diddy expanded his media empire with the channel Revolt TV, which aims to provide a platform for young artists and independent content. Success in these areas has placed the rapper among the richest people in the hip-hop and entertainment industries.
In addition to his professional success, Diddy is also known as a powerful person, having close relationships with many names in the entertainment industry. This male rapper is also the one who "lifted up" many young artists to become famous, including the late artist Aaron Carter and Justin Bieber - 2 famous "Pop princes".
The "hip-hop mogul" is the host of notoriously lavish parties, known as "white parties", which often bring together top stars such as Jay-Z, Beyonce, Leonardo DiCaprio, Kim Kardashian... and many other celebrities.
However, in the current context, these "white parties" are also being turned upside down and scrutinized.
Diddy's reputation began to decline in late 2023 when many women filed lawsuits against the rapper for sexual assault, including his ex-girlfriend Cassie, who accused him of abusing and raping her.
Although Combs denied all allegations, he faced serious consequences such as resigning as chairman of the Revolt television network and having multiple projects canceled.
The situation became more serious when Diddy's home was searched in March 2024. In September 2024, Diddy was arrested on multiple charges including sex trafficking, drug crimes, extortion and obstruction of justice.
Diddy's arrest not only shook the entertainment industry but also raised many questions about the rapper's past relationships and behavior, the incident put the reputation of one of the most successful music producers on the verge of collapse.
