Sean Diddy Combs, a prominent music producer, rapper and businessman, is currently facing serious charges related to sex crimes and blackmail.
Before being involved in a shocking scandal, Diddy was known as a "hip-hop tycoon", one of the most influential artists, music producers, rappers and businessmen in the American music and entertainment industry.
Diddy's real name is Sean Combs, born on November 4, 1969, his previous stage names were " Puff Daddy" and "P.Diddy".
In the music industry, in 1993, Diddy founded Bad Boy Entertainment, collaborating with many famous stars such as Mariah Carey, Mary J. Blige and Biggie Smalls.
His debut album "No Way Out" (1997) was certified platinum and won a Grammy Award in the category "Best Rap Album".
Throughout his music career, Diddy has received a total of 14 nominations and 3 Grammy awards, was recognized by UNESCO as a Most Successful Rap Producer in 1997.
Not only stopping at the music market, Diddy is also successful in the business field.
In 1998, the rapper launched the Sean John fashion brand. According to WWD, as of 2016, this brand had an estimated annual retail sales of about 450 million USD (about more than 11 trillion VND).
Diddy also partnered with Diageo to promote vodka Cîroc, making it one of the top premium options in the US.
This partnership not only brought Diddy huge profits but also strengthened his position in the beverage industry.
According to Forbes, as of June 2024, Diddy's net worth is estimated at about 400 million USD (about 9.7 trillion VND), even though the rapper has lost hundreds of millions of USD after a series of scandal lawsuits.
In 2013, Diddy expanded its media empire with revolt TV channel, providing a platform for young artists and independent content. The success in these fields has put the rapper on the list of the richest people in the hip-hop and entertainment industries.
In addition to his professional successes, Diddy is also known as a powerful person, having close relationships with many names in the entertainment industry. This male rapper is also the one who "scored" many young artists to become famous, including the late artist Aaron Carter and Justin Bieber - 2 famous "prince of Pop".
The "hip-hop boss" is the owner of notorious lavish parties, known as "white parties", often gathering many top stars such as Jay-Z, Beyonce, Leonardo DiCaprio, Kim Kardashian... and many other celebrities.
However, in the current context, these "white parties" are also being turned around and scrutinized.
Diddy's reputation began to decline from the end of 2023 when many women filed lawsuits against the rapper for sexual assault, including his ex-girlfriend Cassie accusing him of abusing and raping her.
Although Combs denied all allegations, he faced serious consequences such as resigning as chairman of the revolt television network and having many projects canceled.
The situation became more serious when in March 2024, Diddy's home was searched. In September 2024, Diddy was arrested on multiple charges of crimes such as sex trafficking, drug crimes, blackmail and obstruction of justice.
Diddy's arrest not only shocked the entertainment industry but also raised many questions about the rapper's past relationships and behavior, the incident put the reputation of one of the most successful music producers on the brink of collapse.
