On May 27, Edaily reported that the girl group Blackpink has begun preparing for a full lineup in the second half of this year, under the direct leadership of YG Entertainment Production Director Yang Hyun Suk.
According to news from the music industry, Blackpink completed filming the cover of their new album at a location in Seoul (Korea) last week.
While producer Yang Hyun Suk is focusing all his attention on this album, the album cover photo shoot is also said to be of a global scale.
This is Blackpink's first comeback in about 3 years, since their second full-length album "Born Pink" released on September 16, 2022. The fact that producer Yang Hyun Suk directly oversees these activities shows that YG company is focusing on Blackpink's comeback.
However, YG is currently being criticized by Blackpink fans for not clearly announcing the group's schedule and plans.
In the video posted on May 26, Yang Hyun Suk only briefly said that he will soon share news about Blackpinks new song, without a specific date or time, not confirming whether the new music product is a single or album. This move caused fierce controversy among fans.
The media predicts that since the cover photo process has been completed, it is likely that Blackpink is preparing to release a full album, rather than just a single.
In addition, all 4 members Jennie, Rose, Jisoo and Lisa have completed solo activities. Now, they can focus on switching to full group activity mode and speed up the preparation process for a comeback.
In January this year, YG announced that they had established an internal project organization dedicated to Blackpink, when the group returned to the music scene and began a global tour in 2025.
However, these things do not reduce the skepticism and anxiety of fans, because information about Blackpink's album is still kept secret by YG until now.
Many opinions said that although YG had promised to focus more on Blackpink, the company's true performance had not proven this.
In addition, the company is planning to launch many new music groups in the near future, most recently a girl group that will introduce members from May 28.
Promoting many groups at the same time, both new and old, has made fans worry that this is too much for YG - a company that has repeatedly caused controversy over how it has promoted Blackpink's "dots" over the past 8 years.
