Korea Herald reported that HYBE entertainment group has appointed current Chief Strategy Officer (CSO) Lee Jae Sang as the new Chief Executive Officer (CEO), replacing Park Ji Won.
According to sources from the leading Kpop entertainment company, the appointment of Lee Jae Sang will be completed after approval at shareholder and board of directors meetings.
Lee Jae Sang has been selected to lead the upcoming "HYBE 2.0" strategy, with a leadership transition project that has been underway since the beginning of the year.
Lee Jae Sang graduated from Yonsei University and worked at global management consulting firm Monitor Group, Hyundai Motor and Google before joining Big Hit Entertainment, HYBE's predecessor, in 2018.
He has held a number of key positions, including Chief Innovation Growth Officer of Big Hit, Chief Strategy Officer of HYBE and also Chief Operating Officer and CEO of HYBE America.
He plays a central role in HYBE's business strategy and investment activities.
Lee Jae Sang plays an important role in designing and implementing HYBE's three-pronged business strategy structure called "Brand, Solution, Platform".
He also led major mergers and acquisitions with domestic brands and prominent technology companies. He was a pioneer in HYBE's initial public offering in October 2020.
According to HYBE , outgoing CEO Park Ji Won, who has led HYBE for 3 years, will continue to contribute to the company's growth strategy by leveraging her expertise and network in industry convergence. entertainment and technology industry.
HYBE's change of key personnel attracted attention, in the context of the escalating conflict between the group and CEO Min Hee Jin of its subsidiary ADOR (management of the NewJeans group).
On July 24, Min Hee Jin filed a lawsuit against 5 HYBE officials, including CEO Park Ji Won, for business obstruction, leaking content such as electronic records, and defamation.
