Vogue is one of the five largest women's fashion magazines in China (along with Elle, Harper's Bazaar, Cosmopolitan, Marie Claire). And the September issue is the most important issue of the year for fashion magazines.
Usually, only famous people with outstanding achievements or fashion status, reputation and influence are "chosen to send gold".
Vogue is even more strict when most of the September cover faces are for famous models.
Before Liu Yifei, there were only 4 Chinese female stars who were on the cover of Vogue China's September issue: Maggie Cheung, Zhang Ziyi, Zhou Xun, and Fan Bingbing. These are all big stars of the Chinese screen, only Liu Yifei is the first small flower girl to receive this favor.
Since 2020, Liu Yifei is among the few stars to successfully unlock all 5 biggest fashion magazine covers in China. This is the third time the actress has appeared on the cover of Vogue China (previously the April 2020 and June 2021 issues).
It has been revealed that the person who chose Liu Yifei to be on the cover this time was Global Vogue Editor-in-Chief Anna Wintour, not appointed by new Vogue China Editor-in-Chief Liu Chong. This shows the great influence of the beauty born in 1987 in the field of fashion.
Liu Yifei is currently taking on the role of Louis Vuitton brand ambassador and Bulgari global ambassador, both of which are the world's leading luxury brands.
After returning to television, Liu Yifei also continuously reaped remarkable achievements. For 3 consecutive years, she has had famous dramas, which are "Dream of Green Flowers" (2022), "Going to the Windy Place" (2023), " Rose Story " (2024).
