This information has received a lot of attention from Blackpink fans globally. This event is considered a milestone marking Blackpink's reunion since the members did not renew their individual contracts with YG.
The 4 members have not had any activities together since the concert in Seoul late last year. Although the members still regularly interact with each other on social networks, the appearance of 4 members together is still an event worth waiting for for fans.
Previously, many predicted that reuniting the group this year would be almost impossible because currently all 4 Blackpink members are too busy with their personal schedules. Therefore, this exchange event surprised many people.
Many people believe that YG's convincing the 4 Blackpink members to reunite is an effort to save the company's poor business situation in 2024.
Previously, YG announced its financial report for the second quarter of 2024. The company's profit in the period from April to June only reached 300 million KRW (approximately 5.5 billion VND). It is worth mentioning that YG's profits are not even a fraction of the value of Tiffany & Co. jewelry. Sponsor Rosé Blackpink.
Although there are no complete statistics, the necklaces, bracelets and diamond rings sponsored by Rosé have reached 900,000 USD (about 22 billion VND) - 4 times more than YG's revenue in the second quarter.
According to Ten Asia, YG Entertainment is quite struggling due to the absence of Blackpink. Although Baby Monster is a hit, it is not strong enough to save the company's current situation.
Therefore, the fact that all 4 Blackpink members agreed to appear together could be a bright spot and save the company's profits in the third quarter of 2024.
Before that, on the afternoon of July 19, social networking site Weverse suddenly announced the fansign (exchange and signing of autographs with fans) of the group Blackpink. This fansign was announced to take place on August 8, 2024 - the 8th debut anniversary of the 4 Blackpink members.
There will be 88 lucky fans randomly selected from the event of sending love messages to the group Blackpink on the social network Weverse. The official location and time will be announced separately to the 88 winners.
