MC Hoang Linh apologized for the violations in advertising fake milk in the past. She also said that the reason for officially opening the advertisement for fake milk at this time is because it is necessary to coordinate with the authorities to investigate and clarify the violations and responsibilities of the parties involved, including Hoang Linh.
First of all, I would like to express my sincere and deep apologies for the two milk brands Cilonmum and Hiup that I have accepted to advertise, because only today can I speak fully and officially about the matter. The reason for this delay is because I have been working with the authorities for a while, said the female MC.
Hoang Linh shared that she "believed in using the brand's products" advertised by her.
The female MC said she was "very sad and disappointed that she had accidentally become a bridge for counterfeit goods".
According to Hoang Linh, since April 2022, she has been accepting advertisements for Cilonmum. The image will be used until October 2022.
In 2023, the female MC accepted to advertise for Hiup and ended the contract as soon as she learned that the brand had advertising violations in April 2025.
On July 15, 2025, Hoang Linh received a decision to sanction administrative violations in the field of Culture and advertising with a fine of VND 107,500,000.
The female MC said that she was fully responsible for these violations.
This incident not only affects me personally but also significantly affects the honor and reputation of Vietnam Television - where I have been attached to and worked throughout my career. I am extremely regretful and sincerely apologize to the agency, colleagues and all the audiences who have loved and trusted me!
This is truly a valuable lesson for me about being cautious and responsible as a public figure, a person who receives the trust of the audience.
Honestly, I just hope that no child or children will be affected in the health of consuming the two types of milk mentioned above. That is what makes me most worried and determined in the past time.
Once again, I apologize to everyone for this unfortunate incident!, Hoang Linh wrote on her personal page.
Since the HIUP 27 product was discovered to be fake, Hoang Linh has not apologized or explained, making the audience angry. Meanwhile, the female MC has been appearing in the program "Bright Coffee" for more than 3 months
In addition to fining MC Hoang Linh, the Department of Radio, Television and Electronic Information has fined BTV Quang Minh and MC Van Hugo VND 37.5 million and VND 70 million for similar violations, respectively.
On June 19, the Investigation Police Agency of the Ministry of Public Security prosecuted a group of leaders of Z Holding Joint Stock Company to investigate the crime of "Violating accounting regulations causing serious consequences and Producing and trading counterfeit food goods".
Initial results determined that "HIUP 27 nutritional product" and many other types were identified as counterfeit because they did not ensure the ingredients and nutritional content as stated in the product registration.
