1. The noise between Min Hee Jin, NewJeans and HYBE
In April 2024, the conflict between HYBE and former CEO Min Hee Jin broke out, attracting great attention from the audience.
Korean media reported that HYBE conducted an audit with ADOR's board of directors because it suspected that Min Hee Jin - who was then the CEO and manager - was intending to usurp management rights of the company.
Immediately after that, Min Hee Jin counter-accused HYBE President Bang Si Hyuk of plagiarizing NewJeans' concept to form a new group ILLIT. Since then, new details have been continuously released by both sides, making public opinion "restless" such as NewJeans members who were oppressed when they were trainees at Source Music, Hanni NewJeans said she was ignored at the group... NewJeans members have repeatedly voiced their support for Min Hee Jin and unilaterally wanted to terminate their contract with ADOR after the former CEO was fired.
As of now, the battle is still ongoing and the future of the band NewJeans remains a question mark.
2. The love triangle between Hyeri, Ryu Jun Yeol and Han So Hee
On March 15, Korean media reported that "Reply 1988" actor Ryu Jun Yeol and Han So Hee are dating in Hawaii.
Shortly after, Hyeri posted a suggestive photo on social media with the caption: "Interesting." She also immediately unfollowed her ex-boyfriend Ryu Jun Yeol on social media.
This move by Hyeri sparked rumors that Han So Hee was the "third party" who interfered in the 7-year love affair between Hyeri and Ryu Jun Yeol.
Although the company denied it, the very next day, Han So Hee herself admitted to dating the "Reply 1988" actor. The audience also exposed the actress for "lying" about the time of their date, which greatly affected her reputation.
Not only Han So Hee, Ryu Jun Yeol and Hyeri were also criticized for this noisy story.
3. Controversy over LE SSERAFIM performing at Coachella Festival
In April 2024, the band LE SSERAFIM attracted attention when they were invited to perform at the world's largest music festival, Coachella. However, the members of LE SSERAFIM disappointed with their breathless and technically weak performance.
Many audiences called LE SSERAFIM's performance "a K-pop disaster at Coachella", and compared it to previous performers such as Blackpink, 2NE1, aespa,...
4. Jennie Blackpink smoking in the house
In a behind-the-scenes video posted by the company ODD ATELIER (abbreviated as OA), Jennie Blackpink was caught smoking an electronic cigarette in her house while putting on makeup. It is worth mentioning that right in front of Jennie was a staff member doing makeup for the female idol.
Jennie's actions were met with fierce criticism from the public. Immediately afterwards, through her own company, Jennie apologized, admitted her mistake and expressed regret for the inconvenience caused to those present in the room at that time.
5. BTS Suga driving drunk
In August 2024, BTS member Suga was arrested by the police on charges of violating traffic laws while driving an electric scooter on the road while intoxicated.
At the time, Suga's blood alcohol level was far above the legal limit for driving. Big Hit Music has apologized, but fans are still furious with Suga's actions for affecting BTS's image. Some even called for him to leave BTS.