Labubu is a hot keyword on social networking platforms and e-commerce platforms. This is a famous art toy character recently.
In April 2024, Lisa posted several photos holding a Labubu teddy bear on her personal Instagram. She also boasted that she had bought a new collection and was excited to coordinate it with her outfit.
According to The Nation Thailand, just one moment of Lisa hugging Labubu made the price of this toy skyrocket by 400%. Items related to Labubu sold out in a short time.
Afterwards, Rosé also posted a photo taken with this funny pointy-eared rabbit. Not only displaying cards, the two Blackpink girls also used Labubu stuffed animals as fashion accessories, as highlights of their outfits.
The collection that Lisa owns is Labubu Macaron. Currently, this collection is always sold out, many young people are willing to buy it at double or triple the listed price.
Labubu has the appearance of a sharp-toothed rabbit, a chubby face, and a funny, mischievous appearance typical of a "little monster".
When the trend of using handbag accessories took off, Labubu rabbits were used by fashionistas as bag hangers and decorations.
In Vietnam, many Vietnamese stars such as supermodels Thanh Hang, Phuong Ly, Phi Phuong Anh, Kha Nhu... also "catch the trend" and hang small stuffed animals on their bags and backpacks.
Labubu rabbit products usually range in price from 300,000 VND to 5 million VND. On Facebook, a number of groups exchange, buy and sell items about Labubu in Vietnam attracting more than 50,000 participants.
On TikTok and Shopee, just type the keyword "Labubu", there will be hundreds of results displayed, including many items such as hats, shirts, stuffed animals, blind boxes (mystery boxes) or keychains, models. .. with diverse prices.
Pop Mart's The Monsters brand has released more than 10 Labubu collections with different designs, outfits, and styles.
Labubu is mentioned along with Bearbrick as rare art toys that create a phenomenon among young people, sought after by many people at high prices.
One of the turning points of the character Labubu was his appearance at Milan Men's Fashion Week in early 2024. The funny rabbit sat in the front row of the Fall - Winter 2024 collection of fashion house Pronounce, wearing a shirt. Custom designed rope pattern cardigan.
At that time, Labubu became the focus of the event, bringing vivid and innovative images to art toy characters.
Not only Labubu, many other art toy characters such as Skull Panda, Hirono, and Molly are also being sought after, producing many beautiful and trendy series.
Statistics from Statista show that the global art toy market is estimated to reach 120 billion USD in revenue by 2023, showing the explosive growth of these items.
