BTS
It is not surprising that BTS still holds the top spot in the list of Korean groups with high commercial value. With 15,664,084 brand value points, the boy band is considered to have brought success through a series of MVs released in 2020 such as "Dinamite", "Life Goes On" or "On".
The advertising contracts that BTS signed are all of great value. In 2021, it is also forecasted to have billion-dollar revenue that the management company will earn from BTS.
Blackpink
Second on the list is the famous girl group Blackpink. With a brand value of 11.8 million, Blackpink brought its parent company a huge revenue in 2020. The highlight that attracted international audiences to the Korean girl group was their collaboration with famous singer Selena Gomez in the song "Ice Cream".
The MV How You Like That is also considered a phenomenon in the Asian music industry in 2020.
Twice
Ga with the same management company as Blackpink, Twice ranked 3rd in brand value in 2020. With the impressions that the two MVs brought, Cry for me and More & More, Twice has helped the company subjectively bring in a significant source of profit.
In addition, Twice is also considered one of the groups with a contribution to bringing Korean culture closer to the world, helping to benefit the country's tourism industry.
(G)I-DLE
It was quite a surprise when (G)I-DLE entered the list of Top 5 Korean groups with the highest brand value last year. Far surpassing famous music groups such as Seventeen, EXO, NCT... (G)I-DLE scored points in the eyes of the audience thanks to their youthfulness, personality and vibrant music with carefully invested products, most notably the MV HANN. This also helped (G)I-DLE create but was successful and had a breakthrough when appearing on the above list.
IZ*ONE
Standing at 5th place in the main rankings is IZ*ONE when "attracting" fans after the success of the MVs released in 2020. As a music group founded through a reality TV show, IZ*ONE has never disappointed fans with their efforts and determination in the profession.
In 2020, the group also received many valuable advertising contracts, helping the management company achieve high sales in the Korean entertainment industry. It is forecasted that IZ*ONE will continue to develop and orient to conquer the Japanese market this year.
