According to management company Source Music, girl group LE SSERAFIM is preparing for a comeback at the end of August.
This is the group's first comeback since releasing their third mini album "EASY" in February.
“EASY” has achieved certain success, entering the Billboard 200 chart and having a song enter the US Billboard Hot 100, as well as rising to high positions on Korean music charts.
The choreography of the song “Smart" became popular on social networks and became a trend. The album's message of “making things look easy,” despite the challenges, demonstrated a spirit of determination and fullness. The intensity of LE SSERAFIM.
Strength and confidence have also been a core part of LE SSERAFIM's identity since their debut, with hit songs like "Unforgiven" and "Fearless".
However, the controversy over a disastrous live performance at the Coachella music festival taking place in April this year has dealt a strong blow to LE SSERAFIM's image.
The consequences lasted for months, with the group's social media platforms and YouTube channels having to close comments due to malicious "attacks".
After returning home, LE SSERAFIM was dragged into the war between CEO Min Hee Jin of ADOR and HYBE Group. LE SSERAFIM continues to receive criticism when it is reported that HYBE President Bang Si Hyuk favors the group, while ignoring NewJeans .
Unfavorable public opinion has made LE SSERAFIM quite quiet for several months now. They mainly focus on preparing to release a new album.
In addition, LE SSERAFIM held 2 fan meetings in Japan at the end of June. This is the dominant and active LE SSERAFIM market, so the group sold out tickets for 2 nights.
On July 21, the group had a rare appearance on Korean television at SBS's "Gayo Daejeon Summer 2024" music festival.
During the event, LE SSERAFIM performed remixes of “EASY” and “SMART,” receiving praise for the fresh summer-themed stage. The members' vocal skills were noted to have improved significantly compared to their performance at Coachella.
However, there is still much debate about whether LE SSERAFIM actually sings live or uses an AR version (a pre-recorded live version is almost equivalent to lip-syncing). The public is still harsh in scrutinizing the group's ability to sing live after the previous controversy.
Source Music plans to release the documentary on July 29, chronicling LE SSERAFIM's intense journey since their debut, coinciding with their comeback in August.
This documentary aims to improve public sentiment by showcasing the group's tireless practice efforts and growth.
Public evaluation is an inevitable challenge for Kpop idols . There have been discussions in the online community about the future of LE SSERAFIM, whether the group can regain its status or not.
A recent post on Pann Nate surveying the public's thoughts on LE SSERAFIM received great attention. But among them, more than 1,000 viewers said that it was "difficult for the group to completely restore their image due to controversy over attitude and after Coachella".
Besides, there are opinions that predict that the general public, who is not too interested in Kpop noise, mainly focuses on music products. If LE SSERAFIM successfully releases a good song in the near future, it can still go upstream.
Furthermore, the group already possesses many advantages such as catchy music and good dance performances, so if they demonstrate progress in their ability to sing live in a music show, it will easily improve their image.
