According to regulations, cross-border online retail platforms with Vietnamese domain names, Vietnamese display language, or with more than 100,000 transactions a year from Vietnam must register their operations with the Ministry of Industry and Trade.
But since early October 2024, the cross-border e-commerce platform Temu - although not registered to operate in Vietnam - still allows users to download the app, make purchases and pay on this platform with the Vietnamese version.
Regarding this issue, the Department of E-commerce and Digital Economy (Ministry of Industry and Trade) said that, in performing the State management of e-commerce, the Department of E-commerce and Digital Economy has proactively contacted and worked with Elementary Innovation Pte. Ltd, the owner of the Temu platform, to request compliance with the provisions of the law on e-commerce in Vietnam as prescribed in Decree No. 52/2013/ND-CP (amended and supplemented by Decree No. 85/2021/ND-CP) on e-commerce.
Elementary Innovation Pte. Ltd has implemented a number of measures as required by the Department of E-commerce and Digital Economy.
In particular, temporarily suspend the provision of e-commerce services in Vietnam (do not use Vietnamese language when providing services on the website Temu.com and the Temu mobile application). The international English, French, and Chinese versions of Temu are not subject to Vietnam's e-commerce regulations.
This company has submitted an application for registration to provide e-commerce services through the e-commerce management portal (online.gov.vn), and the Department of E-commerce and Digital Economy (Ministry of Industry and Trade) is in the process of reviewing it according to regulations.
The Department of E-commerce and Digital Economy also warned consumers that it is in the process of registering to provide e-commerce services with the Ministry of Industry and Trade. This warning is to let consumers know that this is a website and application that has not been licensed by the Ministry of Industry and Trade and that they should be cautious when making transactions.
The company has removed promotional programs that do not comply with the legal regulations on trade promotion under Vietnamese law.
All products and goods with promotions of over 50% are removed according to the provisions of Decree No. 81/2018/ND-CP dated May 22, 2018 of the Government detailing the Law on Commerce on trade promotion activities and other relevant laws.
Remove programs and models that call on users to participate in business to receive various bonuses and commissions in the Vietnamese market.
Previously, the Ministry of Industry and Trade also recommended that consumers absolutely do not conduct transactions with unregistered cross-border e-commerce platforms to ensure their legitimate rights and interests.
In case of paying for an order on the Vietnamese version of Temu but not receiving the goods, consumers can cancel the order and request a refund for the previously placed order.
